New Study Finds 75% of US Adults Notice Out of Home Ads

The majority of US adults are exposed to and notice out of home (OOH) advertising, according to a new study. The 2013 Arbitron Out of Home Advertising Study found roughly 75 percent of US adults have noticed advertising on multiple OOH formats in the last month, including billboards, public buses, bus shelters, commuters rails, and more. Of those who notice the ads, about 40 percent say OOH media has prompted them to visit a store or restaurant, or watch a TV program they saw advertised. OOH...
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New Study Finds 75% of US Adults Notice Out of Home Ads

The majority of US adults are exposed to and notice out of home (OOH) advertising, according to a new study.

Press Release • May 22nd, 2013
Rushmore Vote Campaign Highlights OOH Advertising's Ability to Drive Social, Mobile Interaction

A recent out of home (OOH) advertising campaign asking consumers to choose the next face to be added to Mount Rushmore has demonstrated the power of OOH to drive social and mobile interaction.

Press Release • May 22nd, 2013
AlphaGraphics Announces Three New Franchise Agreements in New York, New Mexico and Rhode Island

FY13 On-Pace to be a Record Year for Franchise Activity for Marketing and Print Industry Leader

Press Release • May 21st, 2013
Atlas Holdings and Blue Wolf Capital to Acquire Twin Rivers

New owners commit to sustainable business plan to create long-term value

Press Release • May 21st, 2013
OKI proColor Announces Zero Percent Financing Offer on Select Units through June 2013

Limited time deal provides incentive on the purchase of certain commercial grade, digital color printing devices

Press Release • May 21st, 2013
xpedx Awarded ENERGY STAR in Seattle and Cleveland Locations

xpedx has now earned ENERGY STAR in 22 sites since 2011

Press Release • May 21st, 2013
Domtar's Ashdown Facility Rolls out TAPPISAFE Safety Program

TAPPISAFE, a service of TAPPI offered in partnership with Alliance Safety Council, provides a standardized safety course program for contractors

Press Release • May 21st, 2013
Financial Services, Inc. Grows Its Business by 40 Percent with Konica Minolta Color Digital Presses

New Color Printing Capabilities Allow FSI to Offer Banking Customers Transpromotional Marketing Services

Press Release • May 21st, 2013
International Paper Announces Leadership Moves

International Paper announced the retirement of a senior leader and three other leadership moves.

Press Release • May 21st, 2013
Xerox Inkjet Technology for Non-Document Applications at Ink Jet Technology Showcase 2013

Since 1991, IMI has run highly successful events focused upon ink jet innovation in the USA and Europe.

Press Release • May 21st, 2013
Gatorfoam Helps Fabricator Scare Up Toy-Fair Traffic With Monster-Sized Action-Figure Display

Creating a monster-sized display to promote sales of Disney/Pixar’s “Monsters University” movie-themed action figures at the 2013 American International Toy Fair in New York earlier this year didn’t scare fabricators at New-York based...

Press Release • May 21st, 2013
WoodWing reinforces its global network of certified Solution Partners for multi-channel publishing and DAM

WoodWing´s Solution Partners provide training, support, services such as supervision of the first production, and more.

Press Release • May 21st, 2013
Esko Honors Simon James

On Sunday, May 19, Esko honored Simon James for his contribution to Esko and to the packaging industry.

Press Release • May 21st, 2013
BR Printers Installs Extended Media Dryer on their Ricoh InfoPrint5000

BR Printers has become one of only two printers in the US currently utilizing the Extended Media Dryer for the Ricoh InfoPrint 5000.

Press Release • May 21st, 2013
Pitney Bowes Agrees to Sell its UK and Republic of Ireland Management Services Business to Swiss Post

Pitney Bowes Inc. announces that Pitney Bowes Limited and Pitney Bowes Ireland Limited have entered into an agreement with Swiss Post Solutions (SPS) to sell the Pitney Bowes Management Services business in the United Kingdom and Republic of Ireland...

Press Release • May 21st, 2013

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