Marketing strategies using variable data printing are driven by database management
Commercial printers may benefit from business coaching and employee training offered by printing franchises
Commercial printing websites use workflow software and Internet marketing strategy to increase sales and customer retention
Ways to save money and increase sales during economic recession depend on tracking accurate business metrics
As postal regulation changes affect USPS postage rates mailing services providers build customer loyalty by designing documents to gain maximum postal discounts
Long time letterpress printer Rick Walsh relates his experiences in trying to do business with some of his fellow printers. The results yielded some insightful observations about customer service that every print shop owner can take to heart.