Quick Printing Magazine

In This Issue: October 2011

October 2011
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Cover Story

  • Masters of Their Craft
    Gerry Englehart accepts the Best of Show Award from Paul Schiller of Kodak.

    Examples of the year's finest print work were honored with PrintImage Excellence Awards trophies at the 2011 Owners Conference in Chicago. While the experts talk about automation and lights out...

     Examples of the year’s finest print work were honored with PrintImage Excellence Awards at the 2011 Owners Conference in Chicago. While the experts talk about automation and lights out production, these printers prove that the printer’s craft is still alive and well. The awards were sponsored by...
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Features

  • Printers looking for Web-to-print solutions found a number of new product introductions at Graph Expo 2011. Tap into the power of Web-to-print to increase the reach of your sales efforts.
    Graph Expo Web-to-Print Software Introductions

    Printers looking for Web-to-print solutions found a number of new product introductions at Graph Expo 2011. Tap into the power of Web-to-print to increase the reach of your sales efforts.

    Article • October 1st, 2011

Columns

  • One of the most critical obstacles that most printing salespeople face is the challenge of getting printing buyers to do what they want them to do. That may mean placing an order, agreeing to meet with you, or simply returning your phone call.Dave Fellman says it has been his experience that you can accomplish a lot by giving people a good reason to do what you want them to do.
    Sales Clinic: Gimme A Good Reason!

    One of the most critical obstacles that most printing salespeople face is the challenge of getting printing buyers to do what they want them to do. That may mean placing an order, agreeing to meet...

    Article • October 1st, 2011

  • Steve Johnson joins the Quick Printing's roster of columnists by reminiscing about his first encounter with the magazine in 1983.
    Johnson's World: Welcome (Back) to My World

    Steve Johnson joins the Quick Printing's roster of columnists by reminiscing about his first encounter with the magazine in 1983.

    Article • October 1st, 2011

  • sandralong_10364755.png
    Mail Room: Ask Sandra

    Sandra Long, vice president, Printer Market and Customer Development, Pitney Bowes, answers readers’ questions about mailing. Send your questions to her at Sandra.Long@pitneybowes.com . Q: How...

    Article • October 1st, 2011

  • As we get close to the end of the year, it is fitting to ask why some printing businesses have survived and others went by the wayside; why some printing businesses have done well during this downturn and others have struggled.
    Winning Strategies: Secrets of the Best Printers

    As we get close to the end of the year, it is fitting to ask why some printing businesses have survived and others went by the wayside; why some printing businesses have done well during this downturn...

    Article • October 1st, 2011

  • The debut of the Marketing Pavilion at Graph Expo may herald the services that will save the printing industry, or at least outline the shape of its future.
    Digital Original: Marketing is the New Frontier of Print

    The debut of the Marketing Pavilion at Graph Expo may herald the services that will save the printing industry, or at least outline the shape of its future.

    Article • October 1st, 2011

  • Studies prove that consumers still respond better to printed direct mail than to electronic marketing communications. Today tracking responses is fast and reliable when the mail piece includes a PURL or a QR code. A QR code effectively makes the mail piece interactive, since scanning the code with a smartphone will take the viewer to a location on the Internet—a website, PURL landing page, video, social media page, or other location.
    Priority Mail: Yes! Direct Mail Marketing is Still Relevant

    Studies prove that consumers still respond better to printed direct mail than to electronic marketing communications. Today tracking responses is fast and reliable when the mail piece includes a...

    Article • October 1st, 2011

  • CHART 1: KEY RATIO TRENDS. This bar chart illustrates key expense and profit trends over the past 25 years. Note that with the exception of the red bars, which represent payroll costs as a percent of sales, the other two expense categories (cost of sales and general overhead) have remained consistent, despite the passage of time.
    Quick Consultant: Surveys Often Provide Excuses for Low Profits

    Low profits are most often the result of bad business decisions, not government regulations or the economy. John Stewart says it's time for printers to quit making excuses and examine their own...

    Article • October 1st, 2011

  • We have to sell with the Internet, not against it. We have to be the enlightened printers who go to our customers and offer novel solutions for reducing costs and increasing effectiveness by combining print and emerging technologies.
    Case Study: Case of Inevitable Change

    We have to sell with the Internet, not against it. We have to be the enlightened printers who go to our customers and offer novel solutions for reducing costs and increasing effectiveness by combining...

    Article • October 1st, 2011

Departments

  • QP editorial director Bob Hall addresses the Minuteman Convention audience.
    Update

    QUOTES “Today tracking responses is fast and reliable when the mail piece includes a PURL or a QR code.” Nancy DeDiemar, page 40 “Sure, there are a lot of regulations, but don’t blame your...

    Article • October 1st, 2011

Who We Are

Quick Printing is the resource for quick printers, small commercial printers, in-plant printers and copy shop owners and managers. Since 1977, Quick Printing has focused on improving efficiency and increasing sales and profits in the print shop. Industry experts share their ideas and technical knowledge on ways to improve operations.

 

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