Quick Printing Magazine

In This Issue: April 2012

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Cover Story

2012 Annual Franchise Review: Slow and Steady, Recovery Continues

As you will see in this year’s numbers, the franchise print segment is still a pretty good bellwether of the economy, and not just in North America. As we continue the slow recovery that first began...
To download the PDF of the charts and lists for the 2012 Annual Franchise Review, click here . As you will see in this year’s numbers, the franchise print segment is still a pretty good bellwether of the economy, and not just in North America. As we continue the slow recovery that first...
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Features

Make Print Personal

Simple or complex, help your customers get the most out of their print marketing campaigns.

Article • April 1st, 2012
Limitless Power of UV Special Effect Inks

How screen-printed, value-added "special effects" create more profit.

Article • April 1st, 2012
Finishing Strong

Thanks to technology, offset printing finishing capabilities are evolving rapidly. And for many providers, they represent great untapped opportunities.

Article • April 1st, 2012

Executive Q&A: Rick Clendenning, President and CEO of INX International Ink Co.

Rick Clendenning shares his thoughts on ink manufacturing for commercial printers, including background of the industry and where it is headed in the future.

Article • April 1st, 2012
Improve Your Printing Company’s Bottom Line through Trade

Exchange membership can serve as a powerful financial tool for printers to reduce downtime, attract new business, and save cash on budgeted business expenses.

Article • April 1st, 2012

Columns

Digital Original: Welcome to the Adobe Creative Cloud

When Adobe moves its Creative Suite to the cloud, it will require printers to make several adjustments to their prepress operations.

Article • April 1st, 2012
Priority Mail: USPS Emphasizes Direct Mail for Small Business

The United States Postal Service (USPS) is continuing its emphasis on programs to introduce new business mailers to direct mail marketing.

Article • April 1st, 2012
Case Study: Case of Branching Out

Know your true costs when adding new services.

Article • April 1st, 2012
Association Insights: Economic Recovery Requires a New Mindset

Our industry is likely to grow in 2012 for the first time in five years. Now we either prepare for recovery—as opposed to just surviving recession—or we get left behind.

Article • April 1st, 2012
Johnson's World: Shopping for Customer Service

What can you learn about customer service from the checkout line at an upscale grocery? Maybe how to keep your best customers coming back.

Article • April 1st, 2012
Sales Clinic: Use Social Media to Help Build More Sales

More and more printing salespeople are creatively using social media, mobile, and digital communication as a way to expand their networks and engage with their customers.

Article • April 1st, 2012

Money Talk: Maximizing Cash, Part 1: Common Sense Steps

Using cash effectively has never been more important than in today’s economy. Here are some common sense steps you can take to improve your cash flow right away.

Article • April 1st, 2012
Human Resources: Avoid Common Interview and Hiring Mistakes

Selecting and hiring the perfect employee is a difficult task, but if done right, it is one of the most important moves you can make for your business. In today’s economy, there is no room for bad...

Article • April 1st, 2012
Quick Consultant: New Wage & Benefit Study Released

The new 116-page NAQP/NAPL 2012-2013 Quick Printing Wage & Benefits Study has just been released. A record number of 502 companies participated in the survey.

Article • April 1st, 2012
Executive Suite: Motivate Your Employees

Employees value several things more than money. How does your company stack up in employee satisfaction?

Article • April 1st, 2012
Keeping Print Relevant: Personalize to Make a Connection

Print can be a very social medium.

Article • April 1st, 2012
Editorial: drupa 2012 Will Be Da' Bomb!

How can it be time for drupa already?The giant printing trade show is held in Dusseldorf, Germany every four years, but it seems as if we were just there.

Article • April 1st, 2012

Departments

Mail Room: Ask Sandra

Sandra Long, vice president, Printer Market and Customer Development, Pitney Bowes, answers readers’ questions about mailing. Send your questions to her at Sandra.Long@pitneybowes.com. Q: What...

Article • April 1st, 2012

Who We Are

Quick Printing is the resource for quick printers, small commercial printers, in-plant printers and copy shop owners and managers. Since 1977, Quick Printing has focused on improving efficiency and increasing sales and profits in the print shop. Industry experts share their ideas and technical knowledge on ways to improve operations.

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Staff

Publisher

Kelley Holmes

Phone: 800-616-2252 ext. 6104

Editor

Karen Hall

Phone: 800-616-2252 x6108

National Account Executive

Paul Zimmerman

Phone: 800-308-6397 x6214

Account Executive/Sales Administrator

Kimberly Jorgensen

Phone: 800-616-2252 ext 6103