Floor graphics are the new playground of large-format marketing. They are a great Point of Purchase (POP) display and are relatively inexpensive, still new enough that they draw attention and are a proven sales stimulant.
Given today’s growing interest in green, sustainable solutions, aggressive solvent printers appear to be falling out of favor with many. That naturally invites the question whether solvent technology has a future in the industry.
Color management has become a more important requirement for wide-format signs and displays. The technology is maturing, becoming easier to use, and customers are more aware of the advantages in delivering consistent, accurate color.
Successors, more often than not, view themselves to be the same as others within the business, discounting their eventual succession as non-important in the overall scheme of things. The reality for non-family members in a family business is quite the...