Floor graphics are the new playground of large-format marketing. They are a great Point of Purchase (POP) display and are relatively inexpensive, still new enough that they draw attention and are a proven sales stimulant.
Given today’s growing interest in green, sustainable solutions, aggressive solvent printers appear to be falling out of favor with many. That naturally invites the question whether solvent technology has a future in the industry.
Color management has become a more important requirement for wide-format signs and displays. The technology is maturing, becoming easier to use, and customers are more aware of the advantages in delivering consistent, accurate color.