Podcasts

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  • Do You Get My Drift?
    Do You Get My Drift?

    A printer approached Dave Fellman after a motivational seminar and asked him to explain why airplanes drift, a subject Dave had touched upon in his speech. After a "stick and rudder" explanation about flying in the air as well as through the air, Dave...

    Podcast • August 4th, 2010

  • What Happened to Loyalty?
    What Happened to Loyalty?

    Dave Fellman answers the question: "What Happened to Loyalty?"  "Printers think loyalty has gone out the window over the last few years,"  he says, "but it may be that they haven't really earned it."  He explains how to better understand the...

    Podcast • August 4th, 2010

  • Stay Positive
    Stay Positive

    "There's almost nothing that makes a salesperson look worse than bad-mouthing the competition,"  says Dave Fellman. In this podcast of his June 2010 Sales Clinic column, Dave helps sales professionals learn to overcome that tendency by staying focused...

    Podcast • August 4th, 2010

  • Sustainability: Will Going Green Bring in the Green?
    Sustainability: Will Going Green Bring in the Green?

    There is a lot to be said for going green. QP executive editor Bob Hall offers up a few simple suggestions and easy to adopt practices can help you cash in on this timely and socially responsible movement – without busting your budget.

    Podcast • June 17th, 2010

  • Offset Hangs On
    Offset Hangs On

    Small-format offset printing has been in decline as a percent of sales for a number of years. QP executive editor Bob Hall asked industry observers to share their insights into the possible future of this quick printing staple.

    Podcast • June 17th, 2010

  • Read Between the Lines
    Read Between the Lines

    Printed any best sellers lately? Whether they are produced digitally or on press, short-run, on demand books are a great niche market for many printers. In "Read Between the Lines,"  QP managing editor Karen Hall sets forth the details of how to...

    Podcast • June 16th, 2010

  • Thriving Beats Surviving Any Day!
    Thriving Beats Surviving Any Day!

    Thriving beats just surviving in anyon's book. Debra Thompson recounts how, as general manager of a Tucson print shop, practicing what she preaches helped create that company's best year ever, despite the recession! Listen in to see how she did it.

    Podcast • June 16th, 2010

  • Making the Case for Direct Mail Marketing
    Making the Case for Direct Mail Marketing

    Do you have customers who believe that dropping direct mail in favor of electronic promotions will do the job? If so, Nancy DeDiemar has some fresh ammo to help you counter their arguments. This may be one of the most important conversations printers...

    Podcast • June 16th, 2010

  • Case of Legislation, Part 2
    Case of Legislation, Part 2

    In Part 2 of his four part series "Case of Legislation,"  Tom Crouser continues his observations about leadership. This installment focuses on the need for having rules in place before discipline is needed. The best way to make sure your employees...

    Podcast • May 4th, 2010

  • Case of Legislation, Part 1
    Case of Legislation, Part 1

    In the first installment of a four-part series, Tom Crouser begins his investigation of the "Case of Legislation."  No, Tom's not delving into politics. He's advising company owners about how to lead their teams more effectively by creating and...

    Podcast • May 4th, 2010

  • Case of the Master Plan
    Case of the Master Plan

    Some business owners hope to find a single strategic plan that will define their businesses today and in the future, one that they will never have to change. They hope for a single plan that is well thought out, that they will be able to stick to over...

    Podcast • May 4th, 2010

  • A World of Insight: Website Analytics Made Easy
    A World of Insight: Website Analytics Made Easy

    SEO, SEM, FaceBook, Twitter, LinkedIn, keeping up with all the electronic and interactive marketing opportunities is hard enough. Then after you get started, you need to analyze what is working and what isn't in order to get the most from your time...

    Podcast • May 3rd, 2010

  • It's Time to Listen to the Expert In You
    It's Time to Listen to the Expert In You

    Thinking of calling in an expert or consultant to help you with your marketing? Before you pick up that phone or hit "send"  on that email, take time to really evaluate your own expertise. After all, no one understands what makes your business tick...

    Podcast • May 3rd, 2010

  • Begin With the End in Mind
    Begin With the End in Mind

    Whatever business decisions you make, it is always best to begin with the end in mind. After all, how can you be sure you'll reach your destination if you don't have a roadmap? Keep this in mind when designing your website and your interactive...

    Podcast • May 3rd, 2010

  • To Grow You've Got to Let Go
    To Grow You've Got to Let Go

    Are you a control freak? Tawnya Starr addresses the importance of knowing when and what to delegate to keep your Internet-based communications and marketing on the right track. Every member of your staff has a special talent. Learn to maximize their...

    Podcast • May 3rd, 2010

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