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Podcasts

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Making a Run at Short-Run Books

Short-run, on demand book production may be the most dynamic niche to hit the quick and small commercial printing market in many years. And its potential continues to grow. Editorial director Bob Hall examines the equipment needed to produce short-run...

Podcast • September 12th, 2011
The Variables of VDP

If variable data printing (VDP) is so cool, produces better response rates, and offers the opportunity for higher profits, why hasn’t it been more widely deployed by small commercial printers? Except for basic applications such as mail merge, most...

Podcast • September 12th, 2011
Executive Podcast: Eric Wold, VP of Datatech SmartSoft

"Remember curiosity? How we approach learning and new ideas will define how successful our companies are going to be over the next couple decades," says the inventor of PressWise.

Podcast • August 24th, 2011
Q&A with Joe Raccuia, CEO of Finch Paper

Former Printing News editor Mark Vruno talks with this "Brooklyn kid," who contends that the paper industry "does more to safeguard the future of America’s forests than any other group, public or private, could ever hope to achieve."

Podcast • August 11th, 2011
How to Negotiate Equipment Purchases in a Post-Recession Market

“I don’t think banks in general are more restrictive or less inclined to lend. It’s just that the circumstances have changed.”

Podcast • June 22nd, 2011
Short-run Presses Take Center Stage (Read by Hal Hinderliter)

There's a great deal of activity in the mid-range production segment, where devices priced at $100,000 and up do battle against small-format litho.

Podcast • June 22nd, 2011
Print's Social Network, Part 2

How some printers are using social media.

Podcast • June 22nd, 2011
Print's Social Network, Part 1

How some printers are using social media.

Podcast • June 16th, 2011
2011 InterTech Technology Awards

Mark Bohan, PhD, PIA VP of research and technology, discusses the 2011 InterTech Technology Awards with editor Mark Vruno.

Podcast • April 15th, 2011
Modeling

Could modeling work for you? Dave Fellman isn't talking about striking a pose. Instead, he suggests using your best current customers as models for your prospecting efforts, using effective marketing programs as models to create others that also...

Podcast • November 3rd, 2010
Make it So

Dave Fellman reaches into pop culture once again. In "Make It So!" Dave cites Star Trek's Captain Jean-Luc Picard as the exemplar of a sales manager who can make the concept of empowerment work in the real world of printing sales. Here's a hint: It's...

Podcast • November 3rd, 2010
I'm NOT All a-Twitter

In "I'm NOT All a-Twitter," Dave Fellman visits the dark side of social networking media. "Are you in this to socialize or to make money?" he asks. Dave will help you navigate the social media maze to create strong connections without wasting your...

Podcast • November 3rd, 2010
Customers Up for Grabs

Consolidation in the printing industry has created a group of customers that Dave Fellman refers to as "orphans." In this Sales Clinic column he explains how to identify the orphans that are worth pursuing and offers suggestions about how to gain...

Podcast • November 3rd, 2010
Case of Legislation, Part 4

As Tom Crouser concludes his four-part series "Case of Legislation," he turns his attention to printing customers. A real leader, he tells us, innovates to meet the needs of customers' even the needs they may not yet realize they have. Sometimes...

Podcast • November 3rd, 2010
Case of Legislation, Part 3

In the third installment of his four-part series "Case of Legislation," Tom Crouser explains how defining and enforcing rules can help build a better atmosphere of security and respect in the workplace. From a matter as simple as respecting...

Podcast • August 4th, 2010

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