Every Door Direct Mail Offers a New Way to Reach Customers

Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to each mailpiece.

You can use Every Door Direct Mail to…

Examples of who can benefit

 Target a location without an address list  Retailers
 Send out local mailings or national campaigns  Auto dealerships
 Build more traffic  Arts organizations
 Find new customers  Restaurants
 Increase revenue  Business services
 Reduce mail preparation costs  Attorneys
   Doctors
   Dry cleaners
   Contractors
   Realtors

What are my mailing options?

Every Door Direct Mail enables you to target your local neighborhood only or reach customers nationwide. If you only plan to do smaller mailings (fewer than 5,000 pieces) and you only need to reach your local marketing area, perhaps Every Door Direct Mail Retail will work best for you.

Learn more about Every Door Direct Mail at local events hosted by your Postmaster.

There will now be two paths for the customer to view the events and register:

  1. USPS.com path: Customer begins at usps.com. Customer clicks on Scheduled Events. Customer is taken to List, housed on RIBBS. This is transparent to customer. Once customer closes list, they are back on the usps.com page and can click on the register for events link, which takes them to the registration site, which is outside of usps.com

  2. RIBBS path: Customer begins at RIBBS. Customer clicks on Scheduled Events. Customer is taken to List, housed on RIBBS. Once customer closes list, they are back on the RIBBS page and can click on the register for events link, which takes them to the registration site, which is outside of usps.com

How to get started?

Step 1: Define who you want to reach

a. Your target area can be a city, neighborhood or specified distance from your business. Identify which USPS mail routes match your target area.

b. Visit http://smp.usps.gov for information about delivery routes and number of active households per delivery route (up to five 5-Digit ZIP Codes per mailing). 

c. Every Door Direct Mail SMP User Guide

Step 2: Determine which level of service you need
Now that you know the carrier routes and total number of active deliveries, please review the following Every Door Direct Mail Retail product requirements. This will help to determine if mailing at the local retail office responsible for delivering your mailing is the best for you.

Product Requirements:

  • Are you mailing only Standard Flats?

  • Are you mailing less than 5,000 pieces, per mailer, per office, per day?

  • Does each mail piece weigh 3.3oz or less?

  • Do you want to deposit and pay for your mailing at the local retail office responsible for delivering your mailing?

  • Do you want to mail to every delivery location on a carrier route. The minimum number of pieces required is the number of active deliveries on a carrier route (not less than 200 pieces per mailing)

If you answer “Yes” to all of these questions, you can mail EDDM Retail without a permit and the associated fees.

Step 3: Plan Your Mailing
Mailers may use the USPS tools to plan and prepare their mailings by themselves – or – find a Mail Service Provider to plan your mailing, prepare your printed mailpieces, and bundle them in compliance with USPS standards.

The Mail Service Provider Program is now being supported by the National Postal Forum. To obtain information about The Mail Service Provider Program and a partial list of mail service providers please visit the NPF Mailing Industry Product Guild at http://mailingindustryproductguide.com. Or please look for additional resources online or via business phone directories.

USPS tools - http://smp.usps.gov

What’s required?

  • Every Door Direct Mail is available only for Regular Standard Mail Flat size pieces and irregular parcels.
  • The postage required will be the published rate for Standard Mail flats (or parcels).
  • The minimum number of pieces required is the number of active deliveries on a carrier route (not less than 200 pieces per mailing).
  • Mailing should exclude people who don’t wish to receive your mailings.
  • Mailpieces and bundles must be prepared in accordance with the current USPS mail standards.

Loading