Customers Up for Grabs

Consolidation in the printing industry has created a group of customers that Dave Fellman refers to as "orphans."  In this Sales Clinic column he explains how to identify the orphans that are worth pursuing and offers suggestions about how to gain their confidence and, therefore, their business. Dave also offers clues to watch for that will help you weed out the orphans that would be a waste of your time and resources.


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