Advertising Specialty Institute (ASI)

ASI's Spring Idea Showcase Catalog Now Printing

Slip it in a pocket, pop it in an envelope or leave it behind on sales calls. No matter what you do with the Spring 2011 Idea Showcase catalog, it's bound to grab the attention of end-buyers.

The Advertising Specialty Institute (ASI) already received pre-orders totaling nearly 156,000 copies of its Idea Showcase catalog—which is available now—but supplies are limited.

"Idea Showcase easily wins any popularity contest, thanks to its handy size, versatile product lines and budget-busting ideas—making it the go-to catalog for any promotional campaign," said Timothy M. Andrews, president and chief executive officer of ASI. "Distributors should include catalogs in their marketing mix, since research shows that catalogs remain a proven advertising vehicle."

The Spring Idea Showcase features a "Made in the USA" section that allows for easy browsing via specially marked pages. Give customers a chance to boost the economy by choosing quality, American-made products that are practical or premium.

The 2011 Idea Showcase features:

• 390 products priced between $1 and $40.

• Money-saving coupon section.

• Budget and planning index that makes it simple for buyers to choose items based on their clients' budgets.

• Handy mailing in a No. 10 envelope.

• Digital version.