The Printing Industries Association of San Diego (PIA/SD) has announced the full lineup for PIA Expo 2011. The PIA Expo will run February 21-25, 2011 with a full week of seminars, expo, and industry tours. This year's theme, Power of Partners, emphasizes the partnership between print combined with other proven marketing tools deliver the best results to effectively and efficiently communicate, sell, promote and educate audiences. PIA Expo is combining the multiple facets of marketing, design, print, mail, social media and advertising to create a cohesive resource for San Diego business communicators.
San Diego Mayor Jerry Sanders just announced the week as International Printing Week and referred to the impact print has on San Diego. With more than 500 San Diego print businesses employing more than 8,000 San Diegans, the San Diego printing industries manufacturers more than $700 million in sales annually.
"The San Diego print industry has changed and evolved as consumer and business needs have changed," said Brad Reimers, chairman of PIA Expo 2011, and president of SOS Printing. "That's why PIA Expo has continued to transform and meet the needs of San Diego business for more than 25 years."
The full lineup of events includes:
Monday, February 21, 2011
Demonstrating the start to finish process of commercial printing, tours are scheduled at San Diego commercial printing plants RR Donnelley and Streeter Printing from 11:30 am until 12:30 pm. Cost is $7 per person and includes lunch.
Tuesday, February 22, 2011
The largest print sector of commercial print is digital print which has changed the landscape of 1:1 marketing. Showcasing digital capabilities and marketing reach, a tour of digital printing plant L+L Printers runs from 11:30 am until 12:30 pm. Also slated for Tuesday, is a unique inside look at the San Diego Post Office (Carmel Mountain) from 4:30 pm until 5:30 pm. Cost for the print tour is $7 per person and includes and $15 for the USPS.
Wednesday, February 23, 2011
Businesses attest that nothing catches the attention of any audience more than large format. A tour of large format printing plant is scheduled at Blend from 11:30 am until 12:30 pm. After this is a behind the scenes tour of The San Diego Union Tribune planned to run from 3:30 pm until 5 pm. Cost for the large format tour is $7 and includes lunch, and the SD U/T is $15.
Thursday, February 24, 2011
See almost 100 companies that represent marketing, technology, software, print, mail, paper, equipment and business solutions at the PIA Expo which runs from 9:30 am until 4 pm at the San Diego Convention Center (SDCC). Attendance to the Expo is free, but registration is required.
In addition, nine different seminars run throughout the day at SDCC:
10 am – 11:30 am - San Diego Ad Club presents their Integrated Marketing in the Modern Age Seminar with speaker Jon Bailey. Charles McArthur presents his seminar Paper Because, and Brian Wood of Adobe presents their Fast and Furious InDesign Workshop.
Noon – 1:30 pm - MSMA's Cost Effective Mailing without Cutting Creativity presented by Mike Porter and Blake Gantney, SDDMA's 10 Steps to Successfully Launch and Manage your Social Media Campaigns presented by Michael Senger, and Design Once Publish Digitally Everywhere by Brian Wood of Adobe.
2 pm – 3:30 pm - AIGA's Bowhause 2011: Creative Infusions that Inspire, Engage, and Build Relationships presented by Amy Levine, Bobby Buchanan and Nicole Knox, The New Rules of Print Buying presented by Margie Dana of Print Buyers International, and Color Trends: Fast Forward or Slow Motion Presented by Lee Eiseman of Pantone Color Institute