To provide a comfortable venue for attendees to learn about KBA’s ingenuity and technology, the firm served genuine German food in a festive Oktoberfest atmosphere.
Printers gained insight into producing a variety of superbly-printed press sheets and took samples with them; the most popular were shots photographed by renowned artist Rene Staud of unique, luxury cars, the interior of the Dallas Cowboy football stadium, a pastoral scene of fir-scented woods, new lenticular pieces and the ever-popular giant world and national map posters.
KBA North America is located in Dallas, Texas and a member of the KBA Group. KBA is one of the largest press manufacturers worldwide, with the broadest product range in the industry, and a key supplier to the global media industry. KBA’s core competence is the development and manufacture of technologically innovative printing systems and peripherals. The parent company is Koenig & Bauer AG (KBA) with facilities in Würzburg and Radebeul, Germany.