Emil Reshet Printing Installs Israel's First HP Scitex FB700 Printer

HP has announced that Emil Reshet Printing Ltd. has installed Israel's first HP Scitex FB700 Printer in order to offer customers a broader range of graphics applications as a result of its ability to print on both rigid and flexible media.

Haifa-based, Emil Reshet, produces a wide variety of applications such as billboards, point of sale and point of purchase displays and exhibition signage for customers that include local authorities, supermarkets, shopping centers and banks. A long-term HP Scitex user, Emil Reshet decided to purchase the printer after seeing the FB700 in action at the Graphic Arts demonstration and training centre at HP's Sant Cugat, Spain, facility.

"We predict that purchasing the FB700 will have a significant impact on our value offering for our customers," said Emil Weizmann, chief executive officer, Emil Reshet. "For existing applications our new printer will enable customers to purchase cost-effective, high-quality, quick turnaround items with a wide range of substrate choice. In addition we will also be able to offer our customers a new service for applications printed directly onto rigid substrates."