"While these are large investments, in today's climate this digital equipment will play a significant role in our strategy to meet the needs of the market," Parrot explained. "If I'm going to stay in business, I better find some cool ways to print, and unique substrates to print on, to keep our customers interested. The digital devices are giving us this competitive advantage, keeping us relevant, and are also putting us on the cutting edge of the industry."

"Traditional offset printers are finding ways to remain competitive in this changing print landscape,' said Todd Zimmerman, vice president of sales and marketing, Graphic Systems Division, Fujifilm North America Corporation. "Those who are adopting digital and wide format solutions to their workflows will flourish because they are adjusting their business strategy to the current needs of the marketplace, which are and will continue to be short-run, fast-turnaround, high-quality printing."

Excell Color Graphics has been in business since 1990 with a focus on color separations and film production. By 1997, the company's focus widened to include print production. Today, Excell Color Graphics operates out of 27,000 square foot print facility.

"Our goal since opening in 1990 up shop has been to provide outstanding customer service and quality work," said Parrot. "The investments we make support this promise to our customers and we are looking forward to what the future has in store for our business as we start exploring new opportunities that only digital printing can deliver."