Tailored Solutions Label Traxx — the most popular print business management software for flexographic and digital narrow web label printers and converters—has named Betty Grande to conduct business development in Latin America and the Caribbean. A graduate of the Printing Management program at Rochester Institute of Technology, Grande is based in Puerto Rico. Before joining Label Traxx, she held technical sales and business development positions with Intermarket Corporation, a major Latin American distributor of flexographic products such as the HP Indigo press and DuPont Cyrel.
Label Traxx president Ken Meinhardt, commenting on the appointment, said: "Label Traxx is fortunate indeed to be represented by an experienced flexographic specialist like Betty Grande. She brings us an incredible depth of experience serving both Spanish- and English-speaking customers and is particularly knowledgeable regarding the current movement of the label industry toward digital printing. She is known throughout the region as an extremely helpful and technologically savvy technical representative to the industry."