LexJet updated and simplified its line of PSA laminates, placing them in three categories: Performance, Specialty and Elite.
LexJet has updated its line of PSA laminates and backers to provide a practical way for print shops to produce and sell laminated wide-format inkjet solutions to their customers, and provide added value for added profits.
"We've taken our 17 years of experience developing inkjet media, laminates and backers, as well as crucial input and advice from our customers, to give them a product line they can sell and depend upon,” said LexJet product manager Dione Metnick. "The whole point of a laminate is to enhance and protect the graphic, and exceed the end user's design and visual expectations. We used that criteria as our baseline, then built our laminates and backers to eliminate costly color shifts and adhesive failures for the dependability and consistency our customers require."
Conveniently grouped into three basic product categories—Performance, Elite, and Specialty—print shops have a simple yet diverse choice of superior laminates not available elsewhere in various thicknesses, base materials, textures and widths. The adhesives in all three product lines are compatible with aqueous, low solvent, solvent, UV curable and latex inks.
"I have never noticed any discoloration with a LexJet laminate, as opposed to others I've seen that tend to yellow over time or give the graphic a different tint,” said Christian Schmid of Essyx Design + Fabrication, Johnson City, Tenn. "When our customers invest in graphics they don't want them damaged, either by UV or people handling them, so we make sure we give them the peace of mind that comes with a more durable, brighter laminate.”
Performance: The industry's best-in-class economically priced line of laminates and backers. Like all LexJet products, they come with a 30-day money back guarantee and are built to last. Most products in the Performance line feature the same high-quality adhesives and base materials as the Elite line.
Specialty: This product line was designed based on customer feedback for warranted, durable laminates that meet all the demands of specialty applications, including floor, carpet, vehicle wrap, optically clear and dry-erase.
Elite: Offers the highest possible performance and quality that exceeds the durability and visual expectations of end users. Most products in the Elite line come with a Lifetime Warranty, while all of them feature the most durable solvent acrylic adhesive in the industry and PreLume, an optical reflection technology built into the Elite laminates that ensures brighter and cleaner white areas for a longer period of time. PreLume Inside means greater contrast and dynamic range, producing graphics that stand out and grab the attention of passersby in a variety of indoor applications.
PreLume, licensed by LexJet in 2003, is only one innovation in a long line of innovations since LexJet introduced the first reverse-print polycarbonate (LexJet Clear) to the graphics market in 1994. Since that time LexJet pioneered the first white backer to partner with LexJet Clear, the first polycarbonate laminate guaranteed not to tunnel or delaminate, the next generation of solvent acrylic mounting adhesives, new adhesives resistant to and compatible with solvent and UV-curable inks and the first Lifetime Warranty, to name just a few.