PODi, the Digital Printing Initiative, has published the first edition of its 2011 Digital Printing Case Study Collection. The twenty-seven new case studies cover eight vertical markets and bring the database total to more than 450. They highlight the expanding importance of relevant cross-media marketing, with improved results driven by integrating digital print, social media, mobile, email, and online channels.
“There are a number of new studies featuring mobile messaging and mobile apps, combining with digital printing,” says Caslon’s Content Director, Christine DeLooze. “Oakland University is using Microsoft Tags and text messaging. Pickfliks is helping consumers order and print photobooks from their iPhones with a special app. Many organizations, from government entities like the Arkansas Department of Human Services, to service providers, like Progressive Communications, are leveraging QR codes as a tool to generate response.” Social media is also enjoying strong representation in the collection, with new case studies from Rosemont College, Elizabethtown College, DaVinci’s Restaurant, and Stein Mart, along with one from 2011 Best Practice Award Winner Chick-fil-A.
Web-to-print and collateral management solutions continue to be a source of innovation, as demonstrated in several case studies for Coldwell Banker, Dermalogica, and Best Practice Award Winner Mercury Marine.
Other exceptional case studies utilizing digital printing came from well-known brands, including JDB Fine Hotels and Resorts, Fantastic Sams, Renaissance Insurance, Loyola University, and the Beauty Systems Group.
PODi's Digital Printing Case Study Database is the only resource of its kind for the digital print marketplace. Case studies are essential resources for progressive printing and marketing solutions businesses and for their clients. “Simply put, case studies prove that digital print solutions work,” says DeLooze. “For marketers, they’re a great way to connect with knowledgeable partners and see the latest in relevant marketing. For service providers, they are a way to prove the value of digital print solutions even if the company hasn’t yet had an opportunity to build a similar campaign.”
PODi members, have free, 24/7 access to the entire Case Study Database. Non-members can search and view an abstract and thumbnail of each case study. Individual case studies can be purchased for $25 USD each. To find out more about benefits of membership, visit PODi at www.podi.org/membership
Call for Submissions for PODi 2012 Digital Print Case Study Collection
PODi-published case studies establish submitters as marketing solution experts and expose their work to a global audience of marketers. Accepted case studies are judged by a panel of distinguished industry experts for the prestigious PODi Best Practice Awards. There is no fee for submitting case studies and no limit on the number of submissions. If accepted, the case study is researched and written by PODi. The competition is open to PODi members and non-members. Entries can be submitted for any program or campaign than involves the use of digital printing, including direct marketing, marketing resource centers, transpromo, or business communications. To submit a digital print success story, go to http://www.podi.org/casestudy/bpsubmission