Xplor International, the worldwide electronic document systems association, today named their keynote speakers for their annual conference and vendor forum, April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center in Tampa Bay, Florida. Joining the 2011 event will be Barbara Pellow of InfoTrends, Peter Muir of Bizucate and Kent Lewis, EDP of HP Exstream. The back-to-back keynote sessions will take place on Thursday, April 7, 2011 at 10:30 and 11:30 AM, EST.
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As Group Director of InfoTrends’ Production Services, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Before joining InfoTrends, Pellow was CMO of Kodak’s Graphic Communications Group; Gannett chair of Rochester Institute of Technology’s School of Printing Management and Sciences; Corporate VP of Marketing for IKON Office Solutions; Corporate VP of Marketing for Indigo; and VP/GM for Xerox’s Document Production Systems Group. Pellow’s keynote, “All channels are on” will explore how businesses are finding that reaching customers via multiple touch points does have a profound effect on their marketing efforts. As businesses are looking for tools and partners that can deliver their message using multiple channels beyond print, multi-channel capability is quickly becoming an essential factor for success. Included in the discussion will be an assessment of the state of the cross-media marketing market today and its future direction as well as insight into marketing executives’ and agencies’ needs, perceptions, and challenges in implementing cross-media marketing campaigns where “all channels are on”.
Peter Muir, President of Bizucate, Inc. is an educator, entrepreneur, consultant, marketer and motivator helping individuals and organizations find profitable opportunities in multi-channel communications. Muir is the author of Preflight Pocket Primer, Business Development Selling Strategies Workshop and the Print Providers Guide to Social Media. Kent Lewis, EDP, manages the Worldwide Solutions Team for Enterprise Software Solutions at HP Exstream. Kent is responsible for coordinating resources to provide product expertise and assistance ensuring technical execution success. Kent’s experience includes residency in Australia and Europe assisting international offices in business development, office launch, project management and pre-sales. In this session, Peter Muir of Bizucate and Kent Lewis of HP will share some of their ideas on the next generation of the way people can communicate with each other. The future is bright for technology and data, but the usage and combination of technology and people leads to opportunities for some and problems for many. With some creativity and innovative thinking people will continue to communicate in incredibly useful ways.
Peter and Kent welcome your thoughts on the topic both in the session and before it even starts. Share your early thoughts by going to: http://ilnk.me/xplornxgen.
For more information or to register for the 2011 Xplor Global Conference and Vendor Forum visit www.xplor.org/Xplor2011/. Questions should be directed to Register@xplor.org, +1-813-929-8100 or 1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.