Heidelberger Druckmaschinen AG (Heidelberg) is focusing on solutions for producing short runs across the entire value chain at the digi:media trade show, which is taking place in Dusseldorf from April 7 to 9, 2011. These extend from online ordering to the finished product. For the first time, a digital print solution from the Heidelberg company’s new strategic partner in digital printing, Ricoh, will be integrated into the trade show presentation.
Using the theme HEI Flexibility, practical examples will be used to show Print service provider how they can produce print products profitably for their customers. Print buyer will see how they can use creative print products to best achieve their communication goals. This will take the form of integrated live production at the show.
“We welcome digi:media’s strategy of focusing on the importance of print in the communication mix of the various media channels. The show thus offers a joint platform for print buyers and print service providers,” says Bernhard Schreier, CEO of Heidelberg.
“That’s why we deliberately opted for digi:media to showcase our wide-ranging solutions for these target groups. The show also marks the start of our collaboration with our new digital print partner Ricoh. We will be presenting our combined portfolio of digital and offset technology to the public for the first time.”
Heidelberg and digital partner Ricoh together in public for the first time
The centerpiece of the Heidelberg presentation at booth B45 in Hall 6 offers visitors their first opportunity to see the new strategic digital printing partner of Heidelberg in action. The Ricoh Pro™ C901 Graphic Arts Edition digital press will be an integral part of the live production at the booth and its flexible interaction with the Speedmaster SM 52 Anicolor sheetfed offset press will show the opportunities and benefits that cross-technology print production can bring. This combination of different printing processes will enable print buyers and print service providers to select the most flexible solution and blend maximum offset quality with personalized content in digital printing.
Digital communication management - Internet and print
As part of the live production, visitors to the Heidelberg booth will be shown how easily print service providers can present their offering online and thus initiate and monitor the complete production process through to the finished product. Integrating the Internet in this way addresses new target groups, accelerates existing processes, and significantly increases process reliability. In particular, ordering repeat jobs or print products with fixed layouts such as brochures, business cards, and stationery can be performed by print buyers in just a few steps. Customers also have the option of transferring print and layout files to the print shop. Editable templates are stored in the print shop portal and can be edited and accessed at all times by customers themselves or associated partners. This ensures that old templates are not used and prevents any changes from being made that break corporate design rules.
Commercial print flexibility - digital and offset
The trade show booth will feature a live demonstration of how online print orders are produced on a five-color Speedmaster SM 52 Anicolor with coating unit at maximum speed, with minimum production costs and in the offset quality customers have come to expect. Short runs will be produced with just a handful of startup sheets and minimum setup times. The result will be just as cost-effective as long runs, which the SM 52 Anicolor can handle at its high production speed of up to 15,000 sheets an hour.