Questex Media, producers of the On Demand 2011 Exposition, released an overview of the many prominent highlights of their upcoming trade show (March 22-24 at the Walter E. Washington Convention Center, Washington, DC). This year's event targets digital service providers (commercial and in-plant printers, publishers, marketing communication content providers, graphic designers and ad agencies) by showcasing new technologies, proven business strategies, and potential new revenue streams. More than any other year, the show is dedicated to broadening the attendee's scope and understanding in an evolving marketplace.

The On Demand Expo 2011 promises to be one of its most dynamic industry shows in recent memory. This year's event encompasses the Publishing Xchange Conference, the Info360 Conference, and the On Demand Exposition, bringing together for the first time the full expanse of Digital Publishing, Digital Print, and Enterprise Information Management. Over the last three years, the exhibition hall has averaged over 20,000 visitors, while the three past conferences have each reached out to more than 2,000 attendees. This year's show is dedicated to showing commercial and in-plant printers, publishers, marketing communication content providers, graphic designers, and ad agencies how build a stronger and more sophisticated roadmap to success.

Cross-Media Publishing is no longer an option afforded the ultra-creative. It's quickly becoming the standard requirement in every vertical market of publishing. The advent of eMedia channels (such as searchable web, tablet, mobile, social media, email, etc.) supplements the demands once dominated by commercial printing. Regardless of whether it is publishing for profit (as in magazines and newspapers) or as a function of marketing and sales support, the need for pinpointed and timely messaging has become mission critical.

With the advent of the Publishing Xchange, Questex has created a venue where participants share their real-world experiences, roadblocks, work arounds, and success stories. Supported by maybe the best expert panels ever assembled in this market, attendees have an opportunity to soak in ideas, concepts, and working strategies that will bridge their business forward to new markets, new revenue streams and a brighter long-term outlook.

The show will kick off with InfoTrend's Jim Hamilton on Tuesday (March 22nd at 8:30 am) who will present What's New at ON DEMAND, helping attendees to take full advantage of the show's many offerings. The show will also feature two dynamic keynote speakers:

Each keynote presentation is designed to set the tone for an aggressive event that aims to focus greater attention upon the real-world transformation the marketplace is undertaking.

This year's exhibit floor will showcase three different dedicated pavilions: