On Demand Conference & Expo

On Demand Expo 2011 Home to Innovation, Dedicated Application Pavilions, and Industry Networking

Questex Media, producers of the On Demand 2011 Exposition, released an overview of the many prominent highlights of their upcoming trade show (March 22-24 at the Walter E. Washington Convention Center, Washington, DC). This year's event targets digital service providers (commercial and in-plant printers, publishers, marketing communication content providers, graphic designers and ad agencies) by showcasing new technologies, proven business strategies, and potential new revenue streams. More than any other year, the show is dedicated to broadening the attendee's scope and understanding in an evolving marketplace.

The On Demand Expo 2011 promises to be one of its most dynamic industry shows in recent memory. This year's event encompasses the Publishing Xchange Conference, the Info360 Conference, and the On Demand Exposition, bringing together for the first time the full expanse of Digital Publishing, Digital Print, and Enterprise Information Management. Over the last three years, the exhibition hall has averaged over 20,000 visitors, while the three past conferences have each reached out to more than 2,000 attendees. This year's show is dedicated to showing commercial and in-plant printers, publishers, marketing communication content providers, graphic designers, and ad agencies how build a stronger and more sophisticated roadmap to success.

Cross-Media Publishing is no longer an option afforded the ultra-creative. It's quickly becoming the standard requirement in every vertical market of publishing. The advent of eMedia channels (such as searchable web, tablet, mobile, social media, email, etc.) supplements the demands once dominated by commercial printing. Regardless of whether it is publishing for profit (as in magazines and newspapers) or as a function of marketing and sales support, the need for pinpointed and timely messaging has become mission critical.

With the advent of the Publishing Xchange, Questex has created a venue where participants share their real-world experiences, roadblocks, work arounds, and success stories. Supported by maybe the best expert panels ever assembled in this market, attendees have an opportunity to soak in ideas, concepts, and working strategies that will bridge their business forward to new markets, new revenue streams and a brighter long-term outlook.

The show will kick off with InfoTrend's Jim Hamilton on Tuesday (March 22nd at 8:30 am) who will present What's New at ON DEMAND, helping attendees to take full advantage of the show's many offerings. The show will also feature two dynamic keynote speakers:

  • Opening Day Keynote (Tuesday, March 22nd at 9:00 am): Rob Covey, SVP content development & design, National Geographic Digital Media will present "Transforming a Publishing Icon";
  • Day 2 Keynote (Wednesday, March 23rd at 9:00 am): Charlie Corr, vice president, corporate strategy, Mimeo.com will present "The New Era of Printing & Publishing On Demand".
  • Each keynote presentation is designed to set the tone for an aggressive event that aims to focus greater attention upon the real-world transformation the marketplace is undertaking.

    This year's exhibit floor will showcase three different dedicated pavilions:

  • Mailing & Fulfillment Pavilion: Offers attendees insight into the latest equipment and software in production mode for incorporating mailing and fulfillment services, and is supported by nearly 20 participants.
  • Wide-Format Pavilion: New to the exhibit floor in 2011, the wide-format pavilion will highlight technologies and solutions for wide-format applications. The pavilion will especially appeal to the many digital service providers investigating expanded revenue streams that will easily meld with their established production workflows.
  • Publishing & Marketing Pavilion: Also new in 2011, digital service providers will be introduced to the innovative tools, technologies, and available solutions that are transforming the publishing and marketing landscape. With marketing clients demanding an increasingly broader reach via social and wireless networks, this pavilion will exhibit the many innovations available today.
  • These pavilions are in addition to the many other solution providers located on the On Demand Expo and info360 exhibit floors.

    For many, networking forums are the most effective educational outlets. This year's show includes two such events where professionals from every facet of the industry will be encouraged to mingle and share ideas. Attendees will be encouraged to network at the:

  • Welcome Reception: Open to all badge holders, this reception will close the first day's events (Tuesday, March 22nd from 5:00 pm-6:30 pm) by offering complimentary beverages and hors d' oeuvres. It will be located on the 3rd Floor Foyer, in ballrooms B & C;
  • Publish or Perish Game Show: At the close of the 2nd day (Wednesday, March 23rd at 5:00 pm), attendees can attend the industry's longest-running game show, hosted by industry veteran Chuck Weger. Two teams of contestants will be chosen from the audience with a chance to compete for glory and honor.

     

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