Catherine Monson, CEO of Fastsigns International, Inc has been designated a Certified Franchise Executive (CFE). Monson completed a comprehensive course of study in franchise management offered by the Institute of Certified Franchise Executives, the academic branch of the International Franchise Association's (IFA) Educational Foundation.
"When I joined IFA as President and CEO, I was immediately impressed by the number of highly-respected franchise executives who have earned their CFE designation," said IFA's chief executive Stephen J. Caldeira. "I was also equally impressed by the increasing number of franchise executives who have enrolled in the program. In fact, the value of the program was so apparent and powerful to me that I decided to earn my CFE as well—I'm delighted to be a member of the CFE Class of 2011."
It was in December 2008 when Monson was named CEO of Fastsigns International, Inc., bringing with her a strong background in franchising and digital printing. In addition to her previous role as President of PIP Printing, she worked within Sir Speedy and MultiCopy Europe, serving in operations, franchise development, sales, training and marketing communications. A graduate of Pepperdine University, with a Bachelor of Science Degree in Business Administration, Monson is an active member within the IFA, currently serving on the board.
"The franchise industry is complex and requires very in-depth knowledge on a variety of subjects," explained Monson. "I believe that you should never stop learning and never stop working towards new achievements and levels of success. My number one priority is to effectively serve our Fastsigns franchise partners and to help each of them grow a successful, profitable business—achieving the CFE designation goes hand-in-hand with making sure those goals are fulfilled."
Nearly 1,300 franchise executives are currently enrolled or have received certification. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.
Candidates are required to complete a course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program enhances franchising professionals' understanding of both the industry's fundamental and complex aspects.