Sir Speedy of Newark Increasing Efficiency with MMI Solutions

Sir Speedy of Newark announces a partnership with MMI Solutions utilizing the MMI Sales Edge to grow revenues and automate the marketing and sales process. The MMI Sales Edge will be used to support the cross-media and full service printing needs at the franchise location.

"In the first week of our campaign, out of 500 targeted suspects, we already have 47 unique responses, nine of which scored high enough for a sales follow-up. The combination of relevant messaging and drip marketing has identified sales ready prospects and the specific print issues they are concerned with. The MMI Edge will allow our sales force to focus on their best opportunities and lower our cost to acquire new customers," said Alan Gardner, Principal Franchisee, Sir Speedy.

"MMI Solution's knowledge of the printing industry and ability to create industry specific campaigns for their automated marketing software creates a perfect partnership with leaders such as Sir Speedy," said Mike Ciaramella, Managing Partner, MMI Solutions.

"We're proud to work with Sir Speedy of Newark. They have a rich history of success, and understand the importance of automating the marketing process to benefit their customers," said Steve Amiel, President, MMI Solutions.

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