FESPA

FESPA Asia 2011 Leads the Race for the Region's Image Makers

FESPA will return to the Asian print event circuit later this year with FESPA Asia 2011, taking place at Suntec, Singapore, from 26-28 October 2011.

With eight months to go, and nearly two thirds of the available floor space already sold, FESPA expects 7500 of Asia's top printers, alongside business owners and agencies, to attend the latest of its events in the pan Asian region.

Visitors will have the opportunity to see 180 of the world's principal manufacturers and suppliers, including first-time corporate sponsor of the event EFI, and platinum sponsor J-Teck3. Xaar will support the event in its role as FESPA's Global Technology Partner, with d.gen acting as Digital Textile Sponsor, while EskoArtwork will be present as Global Software & Finishing Partner.

The FESPA Asia show is a high quality, pan-regional event designed to provide visitors from across Asia with a clear route to the most innovative products, technology, applications and software solutions in the digital, screen and textile print industries.

Asian printers are encouraged to pre-register free of charge to attend FESPA Asia 2011 at http://www.fespaasia.com. Visitors will benefit from a schedule of on-floor show features including the FESPA Digital Textile Conference, a forum in which textile printers or those interested in entering the digital textile market can gather strategic ideas.

FESPA Asia will also play host to the Asian round of the FESPA Wrap Cup Series, winners of which will be offered the chance to progress into a grand finale to be held at FESPA 2013 in London. Charlie Taublieb, a master of screen garment printing who supports t-shirt printers around the world to harness their technology to create outstanding prints, will be on hand in Charlie's Corner, offering live demonstrations and hands-on printing workshops.

Further enhancing the educational aspects of the event, FESPA Asia will also host the FESPA Screen Conference, where the world's leading screen printers will gather to discuss the technical aspects of print and special effects alongside current case studies, trends and market insights on Day One of the show, and the focus will shift to digital technologies for the FESPA Digital Conference on Day Three.

The marketing campaign for FESPA Asia 2011 employs a striking motor sport theme, reflecting the choice of Singapore as the host of the only night race of the 2011 Formula One World Championship, the 2011 Formula 1 SingTel Singapore Grand Prix.

"Asia is a highly dynamic market for wide format print, and we're using our campaign to call on printers in the region to come to the event to find the ideas and inspiration they need to take pole position with their businesses," comments James Ford, FESPA Asia event manager. "FESPA has already run several ground-breaking shows in Asia, and our community's expectations are high for this latest event in Singapore, which is a world-class event destination by any standards, and is readily accessible from across the Asia-Pacific region, including Australia."

Singapore is a regional creative and retail hub, where great emphasis is placed on cutting edge promotional marketing, including point-of-sale. In recent years, the growth of the Asian economy, accompanying increases in disposable income for the regions' consumers, and the resulting retail and leisure boom, have made Asia one of the global printing industry's growth hotspots, with no imminent signs of a slowdown in development. With the global economy now in recovery, FESPA Asia 2011 is well timed to help Asian printers make the most of the many windows of opportunity in screen, digital and textile print that continue to open for them across all market segments.

Ahead of the FESPA Asia 2011 event, printers have a unique opportunity to access the latest industry insights, make connections and interact with their peers at the FESPA Asia Summit, taking place in Singapore from 16-17th June 2011. Providing delegates with inspirational high-level, business-focused content, incorporating a speaker programme of industry experts including SGIA Parmele Award winner Michel Caza, this exclusive event is by invitation only.

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