The Chinese Growth Market: At Print China 2011, Heidelberg will Focus on Improving Competitiveness and Ecological Printing

At Print China from April 9 to 13, 2011 in Dongguan in the Guangdong Province, Heidelberger Druckmaschinen AG (Heidelberg) will be presenting its products and solutions under the slogan HEI Performance - HEI Value. With a booth covering 2,500 square meters in Hall 3, Heidelberg will be demonstrating how print shops can achieve cost-effective and environmentally friendly print production using state-of-the-art technologies and services. At this year's most important industry trade show, Heidelberg will be focusing on key market trends, such as efficient packaging production, creative print applications to stand out from the competition, short-run color printing, and ecological printing. The company will be using practical examples to showcase the entire value-added chain in commercial and packaging printing, including workflow integration, consumables, and comprehensive consulting services. Heidelberg will be using this opportunity to debut the Speedmaster CX 102 on the Chinese market. Based on the proven technology of the Speedmaster CD 102 and the peak performance XL 105 technology transfer, the Speedmaster CX 102 sets a new horizon for both packaging and industrial offset printing applications. This press is capable of reaching production speeds of 16,500 sheets per hour and lies between the Speedmaster CD 102 and the Speedmaster XL 105. It puts the finishing touch to the 70 x 100 cm (27.56 x 39.37 in) format range and ensures that Heidelberg has the perfect solution for every press speed and level of productivity - benefits that are of particular interest for the Chinese market.

Heidelberg is also underlining its green credentials. Most of the presses on display use alcohol-reduced production and almost all print products are output on FSC paper (FSC = Forest Stewardship Council).

"Print shops in China are experiencing a continued rise in print volume and, above all, major growth in packaging as well as more and more demand for special applications to set themselves apart from the competition. Furthermore, print shops in this market are also strengthening their efforts with regard to the environment", says Heidelberg CEO Bernhard Schreier. "Visitors at Print China will have the opportunity to get answers to all these market trends and to find out how they can increase productivity, cut costs and improve their margins. China is recording the highest growth rates in the print media industry worldwide and is now the largest single market for Heidelberg. We are pleased to see that our solutions are the right offering for our Chinese customers to participate in the impressive growth being generated by this country", adds Schreier.

A large part of the Heidelberg booth is dedicated to packaging and special applications. Alongside the new Speedmaster CX 102 the Speedmaster XL 75 will be located. Both machines are integrated with the Suprasetter in prepress and the Varimatrix 105 CS die-cutter via the Prinect Packaging Workflow. The booth also features a highly efficient workflow boasting top quality and exceptional cost-effectiveness for innovative folding cartons with a wide range of substrates. Experts will be on hand around the Speedmaster XL 145 / XL 162 area, using print samples to explain how they work. One particular highlight is the daily customer tour to the Color Bridge packaging print shop that operates a Speedmaster XL 162-6+L and a Suprasetter 162 CtP device.