Two hundred marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9th. However, it wasn't for a basketball game. On this day, Think Patented assembled speakers from some of the industry's most influential organizations: Eastman Kodak, Leo Burnett Worldwide, Sappi Fine Paper, United States Post Office, and The Print Council. The theme of the event was Print Delivers! Print is no longer simply ink on paper. It has evolved into a tool that allows marketers to highly target, stimulate the five senses, integrate with the latest technology and most importantly, it drives results.
Attendees heard industry leaders make a case for the effectiveness of print, as well as the sustainability of paper and print. Speakers shared real world case studies, relevant statistics and innovative examples on how leading marketers are using print to drive results. Attendees were also educated on how print is a renewable resource that they can feel good about using.
"Today was a great day! Our clients and marketing peers heard a message from industry leaders that we have been sharing for years," David McNerney, director of sales & marketing, said. "Print is emotional, Print is exciting, Print is interactive, Print delivers! Our innovative solutions, combined with great designs and ideas from our clients, can really deliver a positive ROI."
According to Joanne Vinyard of The Print Council: "Marketers of late have been forced to cut costs and try other methods, such as email and other low cost alternatives to print. What these marketers have been discovering is the results are clearly not as good without print in the marketing mix. Most savvy marketers know they have to design campaigns that utilize all media channels as consumers do not listen to just one channel. Print remains a viable, engaging, and successful channel to the decision making point in consumers' minds, especially when it is integrated with digital media."