In addition, FESPA Americas saw the second round of the FESPA Wrap Cup Masters Series, where vehicle wrapping teams from North, Central and South America competed against each other to decorate a classic Ford Mustang. The winner of the competition was James Miller, Miller Decals from Atlanta, GA, who has now been invited to participate in the grand finale at FESPA 2013 in London.
Describing FESPA's intentions in launching the Americas event, Marcus Timson, Sales & Marketing Director, FESPA said, "With FESPA Americas, we wanted to create an event which brought something completely new to the American market. For us, that meant introducing visitors to the newest, innovative technologies on the market, educating them on the latest market trends, and ensuring everyone got the most out of the event 'experience'—which we started before the show even began with the introduction of our Rock Star Treatment competition."
Visitors who registered to attend FESPA Americas were asked to submit a 100-word answer to the question (What do you think 2011 holds for the wide format marketplace?). From the hundreds of entries received, Robert Parker, owner of Visually Adaptable Graphics, was selected to receive an all-expenses paid VIP trip to the show.
Parker said, "Winning the Rock Star Treatment prize and attending FESPA Americas has been a great opportunity to network with the community, and find innovative ideas and solutions to enhance my business. I would recommend FESPA and their events to anyone seeking expert information on the status and future of trends in the industry. The experience, for me, has been invaluable. Thanks so very much to everyone at FESPA!"
While at the show, Parker had the chance to participate in the Global Business Forum, offering business-critical information, delivered by global experts in their fields. The two-day event included content from Andrew Milne, bv02 who examined 'Print as an integrated media' and keynote Martin Wragg, Nike, discussing their ethos on sustainability issues.
Australian delegate David Leach, Look Print, commented on the forum "I have gained a lot of useful information. It has been really interesting to see the similarities that are spanning the print industry globally. I have heard some great ideas and solutions, especially on taking print into the modern age and linking it with new technology."
Further complimentary feedback from delegates included "...this was a great experience for learning, networking and fun", "...the two-way dialogue was brilliant, I learned so much...", "Thank you for such an awesome event."
Following the success of the first FESPA Americas, FESPA has confirmed that the show will return next year in Miami, March 1-3.
"FESPA Americas has been a fantastic experience for all of us; the visitors, exhibitors and the FESPA team," said Timson. "We were overwhelmed by the response and are glad to know that our innovative show formula has been so well received in Orlando. FESPA came to America in response to feedback telling us there was a gap in the American print market for a new, wide-format event specifically targeting an audience of printers with a pan-regional perspective. We are proud that FESPA Americas has successfully filled that space."