Rochester Software Associates, Inc.

Rochester Software Associates Unveils New Brand Identity at On Demand Expo

Rochester Software Associates (RSA) will unveil a new brand identity and launch a Quick Response (QR) Code-friendly mobile web site at the opening of On Demand on the show floor in booth 2913.

The new identity represents a significant milestone in RSA's 25 year history. The new branding system updates the visual identity and better conveys the value of RSA's solutions to customers, prospects, and partners. Additional goals of the initiative were to provide greater access to important information and enhance communications though a variety of online channels, including an updated website; the launch of a quick response (QR) code-friendly mobile site (, easily accessed from updated marketing literature and business cards; a customer forum, social media, and redesigned presentations, newsletters, case studies, and a range of additional materials in the coming months.

"Turn Printing into Productivity," is RSA's unique brand promise to customers and articulates RSA's proven ability over more than two decades to deliver measurable results to customers.

"RSA's number one goal is the success of our customers. We felt it was important for the new branding to state exactly how our products help our customers increase employee productivity and print volume while delighting their customers," Tim Kelly, senior vice president.