Wasatch Computer Technology

Softrip's VDP Helps with Custom Label Production

Wasatch SoftRIP is helping White Meadows Farms, a family-owned company known for their maple products, keep up with the demand for their delicious homemade treats. Thanks to SoftRIP's Variable Data Printing (VDP) Option, color management tools, workflow, and easy-to-navigate interface, White Meadows Farms has been able to move the label production for their ever-increasing product line in-house, helping them save time and money.

Wasatch SoftRIP's VDP Option was the perfect answer to White Meadows' question of how to produce short-run labels, personalized wedding favors, customized gifts, and more. "It is an incredibly powerful tool," said Richard Bering, Director of Marketing and Advertising. "There are so many things we wouldn't be able to do without SoftRIP's VDP Option."

Combined with the iTech AXXIS Digital Label Printer by Allen Datagraph Systems, Inc. that they purchased about a year ago, SoftRIP's VDP gives White Meadows the flexibility to change, adjust, or create new labels in a matter of hours and at a fraction of the cost as when they had to outsource production.

In order to accurately match the colors from the labels they used to order offsite, White Meadows turned to SoftRIP's powerful Spot Color Replacement and Correction Curves tools. "Each label we print has a specific color scheme," said Bering. "The ability to save our color settings and easily go back to them has been a big time saver."

SoftRIP's layout and workflow tools have also played an integral role in ensuring the success of White Meadows' on-site label production. "SoftRIP's Layout screen gives us a lot of flexibility," said Bering. "It's easy to adjust and layout the different sizes of labels to help us get the best use of the media." The Cost Estimator also helps White Meadows control costs by providing an accurate estimate of every job they print before they even start production.