Océ, a global leader in digital document management and delivery, announced the next in its series of free business development webinars for print professionals. The "First Tuesday" webinars, sponsored by the Océ Press Go! business development program, bring seasoned speakers together with audiences of commercial, in-plant, graphic arts, and other segments of the digital printing industry. The next three webinars are geared to the commercial printing/Graphic Arts market and focus on "Maximizing Value." Using a pragmatic approach, the presenters drill down into these important business topics:
InfoTrends group director Barb Pellow moderates the webinars, with content provided by InfoTrends’ Matt Rees, senior consultant for InfoTrends Business Development Services.
"Educating print service providers on how to grow and build their business is critical," said Pellow. "The Océ Press Go! initiative is designed to help users of its technology build new business strategies that drive volume. One of the integral components is the Océ First Tuesday webinar series, featuring both industry experts and customers that share strategies to build profitable digital businesses."
Attendees have the flexibility to sign up for the complete series or use them as standalone sessions. All First Tuesday webinars are also archived on the Océ PressGo! website for convenient viewing.
A digital printing and publishing pioneer and marketing expert, Barbara Pellow brings the knowledge and skills to help companies expand and grow their business opportunities. She has assisted companies in areas such as creating strategies to launch new products, building strategic marketing plans, and educating their sales force on how to deliver an effective value proposition.
Matt Rees has a broad range of experience within the production printing/software space. His experience at these organizations runs the gamut from technical field operations and equipment implementation to business development and market analysis.
Finding profitability and productivity, optimizing marketing and pricing. The solutions to these challenges can’t be found in a vacuum. The webinars are an enriching forum to spend just an hour and find new ideas to help printers grow their business at no cost and with a minimal investment of time.
The unique Océ Press Go! business development program helps print professionals grow volumes and capture new opportunities by helping them address daily business and operational issues. The program is designed from the ground up to address challenges across a variety of market segments, including direct mail/direct marketing, transactional and transpromo, and corporate in-plant operations. The multi-faceted Océ Press Go! experience includes a dedicated website hosting webinars, videos and self-help training materials. Members can participate and collaborate in forums to exchange best-in-class processes, provide peer support and share ideas – all with the goal of improving members' business success.