R R Donnelley & Sons Company announced that it has acquired Journalism Online, LLC and its Press+ offering, which enables publishers to seamlessly integrate an innovative paid content engine with their websites. Journalism Online's Press+ system supports publishers as they offer audiences a mix of free and subscription-based premium content. Journalism Online is managed by two of the company's co-founders, veteran digital-media leaders Steven Brill, founder of The American Lawyer magazine and Court TV, and L. Gordon Crovitz, a former Wall Street Journal publisher.
"Our publishing customers continue to develop multi-channel advertising and editorial strategies and Press+ provides a valuable tool for monetizing content," said Thomas J. Quinlan III, RR Donnelley's president and chief executive officer. "We provide solutions across the entire breadth of the publishing supply chain, from content creation and digital asset management through subscription solicitations, processing and renewals. Press+ enhances our offering and opens new avenues for publishers to generate incremental subscription and advertising revenue."
Steven Brill said: "We are delighted to bring Press+'s innovative capabilities to RR Donnelley and look forward to engaging with the broad array of consumer and b-to-b publishers with whom RR Donnelley has relationships. For nearly 150 years, RR Donnelley has been enabling publishers to reach their customers with a viable, cost effective business model. We are excited to be working with them as they continue that tradition and that mission in the digital age."
The Press+ offering enables publishers to offer readers a mix of options for subscribing to premium content, including metered and mobile/tablet access, enhanced site functionality, out-of-market access and more. The system also provides publishers a variety of ways to engage readers with paid content, such as day or week passes, print/online bundles, monthly or annual subscriptions, and others that even allow readers to receive credit for previous day passes as they select a longer-term subscription.
L. Gordon Crovitz stated: "The scalable Press+ model enables publishers to quickly test and implement a variety of content distribution strategies. Our experience demonstrates that publishers using Press+ for metered access to web sites and other digital products retain their online ad revenue and readership while adding a valuable revenue stream from online subscriptions."
"We continue to engage our customers with integrated communications solutions that address both cost compression and revenue enhancement," added Quinlan.