Graphics of the Americas (GOA)

Graphics of the Americas Reports 16 Percent Attendance Increase at new Orlando Venue with Inaugural FESPA Americas Event

Graphics of the Americas 2011 (GOA) reported tremendous success following its 2011 Super-Event, with co-located FESPA Americas, ISS Orlando and cre8 conference. The 36th annual show took place in Orlando, FL at the Orange County Convention Center on February 24-26, 2011.

GOA reported that 9,800 people attended from 90 countries, with a majority of attendees coming from the US and Latin America. This is a 16 percent increase year over year in attendees. It was also reported that 75 percent of the attendees represented senior-level management, with 60 percent of the attendees coming from companies containing 1-19 people.

Top areas of interest at the show included: Digital Print/Imaging Equipment; Art/Graphic Design; Consumable Supplies; Pressroom Equipment; Wide Format Printers/Equipment; Prepress Software; Material & Fulfillment Equipment; Computer Software; Package Printing; and Bindery Equipment.

"We are thrilled with the results of our 36th annual show in Orlando," said George Ryan, GOA president. "We've received overwhelmingly positive feedback from exhibitors and attendees, both of whom are reporting much success from both a purchasing and selling standpoint."

Ryan continues, "Attendees were particularly drawn to the co-located FESPA Americas event, which enjoyed much traffic and excitement on the show floor."

FESPA Americas aimed to educate and inspire visitors through a range of innovative exhibits and show features, which included: Wide Format Print Shop Live!, Screen Master's Workshop, FESPA Wrap Cup Masters Series and the Global Business Forum.

"We have been delighted by the reaction of the American print community to FESPA Americas, and have received fantastic feedback from both visitors and exhibitors," said Frazer Chesterman, managing director - Events from FESPA. "We presented the American audience with an innovative show formula to deliver a range of great ideas and solutions for their print businesses, and feel we have succeeded in providing attendees with a unique mix of engaging content."

Over 2,000 people participated in the 78 GOA educational programs, which is a 12 percent increase over the prior year. And, for the third consecutive year, sessions in Spanish were highly attended throughout the show.

Many were in attendance at the show's keynote address, "Inspiring Digital Innovation", presented by John Bracken, director of Digital Media at the Knight Foundation. Here, Bracken identified major trends in publishing and journalism, including the presence of "smartphones", and differing views of social media. He also reported on the innovative projects that have been funded by the Knight News Challenge, as well as offered his own insights into what the future holds for media and society.

Next year's show will take place March 1-3, 2012 at the Miami Beach Convention Center.

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