La Crosse Litho Supply, LLC, is pleased to announce the addition of Roger Ruf to its staff. Ruf has more than 15 years of successful experience in graphic arts sales and management. His sales background includes 12 years as an Account Executive at Mueller Graphic Supply and four years as a sales representative at Reimer’s Photographic. Ruf’s management background features experience as the VP of Manufacturing at Digital Color, Inc. and also as Director of Prepress Operations at Moebius Printing Company.
“Ruf is clearly skilled in building partnerships and strong relationships both internally and externally,” said La Crosse Litho Supply President Randall M. Peters. “Ruf possesses a thorough prepress and pressroom background, which will enable him to suggest appropriate graphic solutions for his customers.” Added Peters, “La Crosse Litho Supply does whatever it takes for our customers; Roger Ruf has the attitude and experience to be a tremendous benefit for his customer base.”
Ruf will be based out of the La Crosse Litho Supply corporate office in Sussex, Wisconsin, and will cover a territory from Milwaukee to Madison and south to Rockford, Illinois.
Regarding his new position at La Crosse Litho Supply, Ruf commented, “It is impressive to join a company that possesses not only a wide range of graphic arts products and technology, but also has the ability to back it up with unparalleled industry support.” Added Ruf, “Joining Peters’ team has been an invigorating change for me – the environment he has created at La Crosse Litho Supply is different than anywhere else. His people are outstanding and extremely knowledgeable, and the emphasis he places on technology keeps the company ahead of the rest.