Vestcom has taken delivery at its Columbus, Ohio facility of a pair of POLAR 78 X cutters, specially engineered to handle contact label stock. According to Production Facility Manager Michael Smith, the unique bevel of the silicone coated blade, in addition to a proprietary cleaning pad designed to keep the back of the blade clean, facilitate the cutting of multiple lifts of adhesive-backed paper used to produce a variety of in-store retail shelf-edge labels. The new cutters are the first in the world to feature this type of application.
The new cutters replace an existing, competitive cutter equipped with a standard carbide blade that accumulated gummy, adhesive buildup and needed to be cleaned several times a day. By contrast, the new, “self-cleaning” cutters have yet to require a cleaning after a month in full production.
“The new cutters save us time and money, which provides savings for our customers,” Smith said. “The product comes off the blade clean, not stuck together. As a result, we’re much faster now, and our productivity has increased by 60 to 70 percent. We also estimate that our use of clean-cut contact paper saves approximately 15 associate hours for the retail end-user. Our customers are happy, and we’re very satisfied.”
Little Rock, AK-based Vestcom is the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry—delivering proven results and influencing shopper behavior at the point-of-decision for the nation’s top retailers and their suppliers, and processing more than 100 million price/promotion updates per week through its 10 production facilities located across the United States. Recognized as one of America’s fastest growing private companies by the Inc. 500, Vestcom’s services benefit retail clients by reducing store operations expenses, increasing retail sales and coordinating in-store execution with retailers and their brand partners. For more information visit www.vestcom.com.