Kodak is expanding its Web to Print Solutions portfolio with the addition of an innovative software platform from Online Print Solutions (OPS). Kodak is now an authorized reseller of OPS’s full range of web-to-print and cross-media marketing tools. The move underscores Kodak’s commitment to drive a high level of value to its customers through continued investment in its Web to Print Solutions and through the addition of third-party products to complement the existing portfolio. The OPS offerings allow Kodak to deliver customers personalized solutions via a hosted storefront.
“There is no one-size-fits-all solution in web-to-print. Some of our customers are looking to build an online storefront for consumer-facing printing, while others need an enterprise-level solution with custom features to retain a specific customer or to address a unique business need,” says Barry Quart, Americas Region General Manager, Business Solutions and Services Group, Kodak. “The addition of the OPS products to Kodak’s existing Web to Print portfolio, combined with our KODAK MARKETMOVER Solutions team’s customization expertise, gives us the breadth and flexibility to create tailored customer solutions.”
The OPS portfolio appeals to both print service providers and market service providers because it has a central platform for companies to manage corporate, marketing and retail activities. OPS’s core product, OrderDesk, provides a web storefront solution that can be easily deployed for fulfillment, job submission, online design and on-demand printing. The company’s VWeb and VPrint products also allow users to create, manage and track variable data and cross-media campaigns with elements of print, email, SMS messaging, and personalized URL’s (PURL’s). The inclusion of these highly adaptable OPS products add significant value to the KODAK Web to Print Solutions portfolio by offering end customers numerous, user-friendly software options to meet their individual business and market needs.
“Combining Kodak’s outstanding professional services organization and commitment to supporting its customers with Online Print Solutions’ market leading Web to Print and Cross Media technology will deliver a unique value proposition to the print industry. As the relationship develops, we look forward to working closely with Kodak to deliver even tighter integration into Kodak’s workflow products” said Mark McGowan, CEO, Online Print Solutions.
While OPS’ products are ideal for many print service providers looking for a hosted storefront solution, the KODAK INSITE Storefront System continues to be an excellent fit for companies serving complex business to business clients who require customizations and end-to-end automation from the storefront through to the printing press. In addition, KODAK MARKETMOVER Business Advantage Solutions offer a full suite of consulting services and business solutions designed to make it easier for customers to improve efficiencies and expand into new opportunities. As demand grows for more custom-tailored web-to-print capabilities, the KODAK MARKETMOVER services are ready to help print and market service providers develop customized online offerings and unique storefront features to specifically address each customer’s marketing goals.