The integrating and energizing force behind multi-channel marketing and targeted campaigns that include internet, email, mobile and social media – is PRINT. And, print on paper is an environmentally friendly medium due to its renewability, recycle-ability, and sustainable forest management. That’s the message top advertising agency executives and media/marketing decision makers will hear in the first West Coast Print Delivers seminar, PRINTEGR8, hosted by Westamerica Graphics and The Print Council. This premier event will be held on Wednesday May 11, 2011 at the Hyatt Regency Long Beach from 11:00am to 1:30pm.
In this lunch-and-learn workshop, attendees will hear about:
• New print technologies (QR Codes, pURLS, augmented reality) combined with digital media that energize marketing campaigns.
• Case studies from ATT, Dell, Feld Entertainment and others that reaped ROI results of 200 - 3000%.
• Multi-channel campaigns from Miami University and VW, including the business challenges and how these organizations utilized the data to produce relevant content and results.
• Why print media is the environmentally sound choice for communicating with the audiences that marketers and media specifiers want to reach.
The multi-talented panel of experts are Robert Ellis, US Postal Service; Toni Schottenhammer, Xerox; Nan Faessler, xpedx; Josh Starrett, International Paper; John Foley, Grow Socially; Doug Grant, Westamerica Graphics; and Joanne Vinyard, The Print Council.
According to Doug Grant, President of Westamerica Graphics, “Marketers have discovered that consumers don’t listen to just a single channel. So they’re learning to design campaigns that utilize multiple media channels. Our panelists will share research, case studies, and fresh ideas about how to grow your business using these new integrated marketing techniques. Attendees will also learn why print remains a viable, engaging, and successful channel to the decision-making point in consumer’s minds, when used in a multi-channel campaign.”
For more information about PRINTEGR8, visit www.printegr8.com. You may contact Doug Grant directly at 949-462-3600 or via email at email@example.com.
Westamerica Graphics provides integrated marketing solutions that drive business growth. With over 30 years of success as a premier commercial printer, Westamerica is now helping their clients integrate print into coordinated, multi-channel campaigns that generate improved response rates and greater returns on their marketing investments.
THE PRINT COUNCIL
The Print Council is a business development alliance dedicated to promoting the greater use of print media. Formed by leaders across the spectrum of the graphic arts industry, The Print Council’s goal is to influence and promote the greater use of print media through education, awareness, market development, advocacy and research. www.theprintcouncil.org. The Print Council fully funds Print in the Mix, the clearinghouse of print media effectiveness available at www.printinthemix.com.
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PLATINUM SPONSORS: Global Paper Solutions; Heidelberg USA; Japs-Olson; Kodak; Leo Burnett USA; NAK Marketing Communications; NewPage; Sappi Fine Paper; The Williamson Companies; Unisource; U.S. Postal Service; Xerox
GOLD SPONSORS: Broadford & Maloney Inc.; Hewlett Packard; International Paper; Mohawk Fine Papers