The masthead of [P]REVIEW magazine, the new flagship publication launched this week by the National Association for Printing Leadership (NAPL) proudly identifies the periodical as "Your Membership Connection." The new four-color quarterly publication features expanded coverage of NAPL member news and activities, plus a variety of columns by management experts and in-depth articles on key industry issues and trends.
"[P]REVIEW provides information and insight into graphic communications management best practices in a format that is engaging and highly readable," said NAPL president and chief executive officer Joseph P. Truncale, Ph.D. "It will not only serve to connect NAPL more closely to its members, but help them connect with each other as they learn more about each other's ideas, experiences, and responses to the industry management issues they have in common."
"Knowing that time is the commodity company owners and executives have in the shortest supply," notes NAPL chairman of the board Keith Kemp, "and that they find information about, and feedback from, their peers an essential management resource, NAPL has designed [P]REVIEW to make vital information easily accessible, and to include significant input from our own members."
"We welcome their suggestions and contributions," he added. "We want to draw on their knowledge and experience to create a real-world resource that every member can use to help them address today's industry management challenges."
The premiere issue of the new magazine features a cover story on how to value a business accurately by measuring it according to marketplace standards, plus articles on achieving capital investment savings with pre-owned equipment, and the industry outlook for the remainder of 2011 as seen by representatives of several major industry suppliers.
An expanded NAPL member section includes highlights of two member community service outreach programs and "milestone" views back and ahead by executives of four companies celebrating NAPL membership anniversaries in 2011 – from the 15th to the 65th!
Rounding out the editorial are columns by industry experts on achieving sales goals, accurately interpreting the meaning of a temporary economic bounce, turning an RFP into a company showcase, and winning over new clients with a relevant value proposition.
"We've created this new magazine in direct response to what our members told us they wanted—relevant, helpful content in a format that respects the pressures on their time, plus more news about their industry peers," said NAPL director of membership Kristen Kitchen. NAPL corporate, associate, and educational members receive a printed copy of [P]REVIEW as a benefit of membership. All NAPL members may also access an electronic pdf of each issue at www.napl.org.
"We want every member to be an active participant in [P]REVIEW, sending us information on new things they are doing, discoveries they have made, and topics they want to learn more about," notes Kitchen. "[P]REVIEW is their forum—for them, about them, and by them—and its value will be enhanced greatly by their involvement and input."