In one year, the outdoor advertising industry nearly quadrupled the amount of billboard substrates it recycles. In 2010, 3.7 million pounds of PE (polyethylene), on which billboard messages are printed, was recycled, compared to one million pounds in 2009.
"A new generation of environmentally friendly materials has allowed the industry to make recycling a standard part of business," said Outdoor Advertising Association of America (OAAA) President and CEO Nancy Fletcher. "Outdoor advertising companies are committed to serving local communities and doing their part to care for and protect our planet."
Approximately 90 percent of all poster-sized billboards in the United States now use recyclable substrates. Billboard PE can be recycled into products such as flower pots, rock netting, and plastic parts.
The industry's recycling program officially began in March 2009.