The Foundation for a Better life, in partnership with the Outdoor Advertising Association of America (OAAA), has revealed Phase 10 in its successful Pass It On outdoor advertising public service campaign. The unconventional and popular national public service campaign partners respected celebrities, historic figures, and everyday heroes to promote positive values and motivate others to 'pass them on.'
"For 10 years, with the help of the outdoor industry, the Foundation for a Better Life has been inspiring the nation with its motivational messages and lessons in values," said Nancy Fletcher, OAAA president & CEO. "This campaign reminds us of the inherent good in people and difference each of us can make in the lives of others."
The Pass It On messages demonstrate how, when inspired, human beings can beat the odds, defy circumstances, and change life for the better. New subjects in the campaign include Mona Lisa, the Wright Brothers, a 10-year-old baseball star and cancer survivor, and several other heroes of our time.
"Each of these icons has in their own way positively affected the world with fierce determination, lasting innovation, creative inspiration, or with only a smile," said Gary Dixon, President of The Foundation for a Better Life. "We're so grateful to the outdoor industry for its support in helping to spread these valuable messages, which in turn helps inspire the world to pass along these essential values."
Over the last decade, outdoor advertising companies across the United States have donated space on more than 87,000 outdoor displays, with an estimated value of more than $200 million.