To market the new press, Lithocraft will be holding an open house and producing marketing materials to explain the capabilities of the new equipment. “Our material will help explain the added benefits of an eight-color UV press and how it can help expand and enhance the products our clients are presently producing,” says Navarro.
As the firm readies for the Rapida 106 installation, it has made changes to its facility to accommodate the eight-color press. This includes foundation modifications and the necessary upgrades for the UV system electrical requirements.
“Lithocraft will be entering a different market segment, and in doing so we will be making internal changes to help support the market change,” says Navarro. “Success for our company is based on our commitment to provide exceptional service with all the necessary support for our clients. As the company enters into new markets we will not only provide new products for our clients but additional internal efficiencies with our staff. Automation for estimating, order processing, digital file handing, make-readies on press, and order tracking for our clients are a few of the new changes that will be instituted. These changes will allow our sales staff the ability to better service our existing clients and the ability to pursue and capture new customers.”
Lithocraft was established in 1973 to serve the advertising and marketing community with high quality commercial printing. The company features a full prepress with direct-to-plate capabilities through full bindery producing medium- to high-volume annual reports, brochures, packaging, point-of-purchase displays, and posters. With its 37-year tradition of craftsmanship, Lithocraft takes pride in being recognized as a quality company. It is committed to providing high quality products and services through the continuous analysis and improvement of its processes and procedures.