Esko, Packaging & Commercial Print

EskoArtwork to Offer GoPrint Web-to-Print Solution to Its North American Customer Base

EskoArtwork will offer Hybrid Integration's GoPrint web-to-print solution to its North American customers. This comes on the heels of Hybrid's recent news that it has integrated portions of EskoArtwork's WebCenter viewing technologies within the application. For larger printers, GoPrint has been closely integrated with many EskoArtwork solutions so, for example, it can be incorporated with the complete WebCenter solution. WebCenter is a unique and powerful web-based platform that manages pre-production approval and project life cycle.

"As many of our customers are processing orders of smaller quantities – particularly with digital presses – there has become a greater need to automate an order entry system to make these smaller orders as cost-effective as possible," explains Mark Quinlan, President of EskoArtwork Americas. "A web-to-print system not only allows our customers the means to provide an easier order entry process for standardized projects. It also lets users access private catalogs of open jobs, review them, and offer last-minute changes if necessary. This is much more efficient than requiring face-to-face meetings to review proofs."

"We are pleased that GoPrint will be available for EskoArtwork users," comments Mike Rottenborn, President and CEO of Hybrid Integration. "As shorter runs, faster deadlines, and the demand for client-facing systems drive the need for greater efficiencies, web-to-print portals have become very important. The tight link between GoPrint and EskoArtwork's an integrated production workflow method that corporate clients require."

Most Web-to-print systems offer templates that let the print buyer control brand management and content. These templates can be reused on new projects to assure consistency from one printed piece to the next – a cost-effective process for print buyers and a faster process for the printer. Unfortunately, many of these systems are built on proprietary database systems and software, and unavailable to smaller print providers. That is not the case with GoPrint, which allows customers to choose from a wide variety of templates, making the customer much more satisfied with the order process.

GoPrint provides a powerful, yet easy-to-use portal for printers and their customers. It provides a database of items and jobs with tracking and order history, fast file transfer capabilities to replace traditional FTP servers, and a customizable product catalog linked to an online order ticket and shopping cart. GoPrint can be easily branded for each customer to provide a familiar look and feel to users.

We believe GoPrint will help our customers increase their market share, utilizing the power of ecommerce," adds Quinlan. "It simplifies the order process for the print buyer, and reduces the ordering life cycle and proofing costs for the print provider. For new product packaging, it streamlines the introduction process; for reorders, it minimizes the hassle."

GoPrint is available directly from EskoArtwork, Hybrid Integration, and other EskoArtwork resellers throughout North America.

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