Sheri Bercaw, owner of Sir Speedy Scottsdale, is pleased to announce that she has hired industry expert Mike Caruso as sales engineer director and entrepreneur Brad Silver as sales and marketing director.
Mike Caruso was previously employed by Sir Speedy Scottsdale as a Senior IT Director. He left the company to take a position with Online Print Solutions (OPS), a global leader in Web to Print and cross-media marketing technologies. While with OPS, he held various positions in development, support, sales, marketing and customer service. He maintains a Web to Print blog that focuses on workflow automation and speaks at industry events on Web to Print and cross-media marketing. Caruso will support the Sir Speedy Scottsdale sales team with Web to Print sales, cross-media marketing and customer integration, in addition to customer acquisition and retention.
Brad Silver has more than 30 years experience in graphics and printing sales, marketing, publishing and advertising. Most recently he owned and operated a high-end design and marketing company in the greater Phoenix area creating national advertising campaigns, catalogs and sales collateral from concept through list acquisition and fulfillment. Prior to this, Brad held regional and national sales management positions in the color separation and film segments of the industry before leading CMYK Digital to become one of the first and most successful digital production companies in the Valley of the Sun. Brad will direct the sales team at Sir Speedy Scottsdale with a continued focus on increasing sales revenues.
"Mike and Brad are great additions to our sales and marketing teams bringing a wealth of expertise and knowledge to our organization," said Sheri Bercaw, CEO of Sir Speedy Scottsdale. "Together, they will create and implement aggressive and innovative marketing programs to vault Sir Speedy Scottsdale into a prominent position promoting integrated marketing within the Arizona marketplace."