Crouser & Associates

Pricing Off-line UV Coating

A report on Pricing Off-line UV Coating has been released by Crouser & Associates not only giving guidance on pricing this function, but identifies the biggest problem with the process which is the formulation of the coating itself, as well as gives guidance on solutions. This coating issue is especially true of Konica-Minolta equipment as well as certain Xerox units although it is true in general of all digital output.

UV coating is highly recommended as a protective coating on all printed items that are expected to receive heavy treatment such as postcards and business cards. Demand for coating has increased as customers become attuned to the fact that their pretty postcards often don't look that way when they arrive at their customers' mailboxes. As a result, many printers use UV coating to provide a better product and get an edge over the competition.

This report also provides background information on the three types of protective printing coatings as well as price guidance for this additional step of the printing process as well as compares and contrasts four popular types of off-line equipment.

The report is part of the Price Advisory Service provided by Crouser & Associates to subscribers of the Crouser Guide at no additional cost. The report may be purchased separately for $75 at crouser.com/uvcoating. Subscription to the Crouser Guide is $290. More information is available at crouser.com/guide.

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