Print Firm in Houston Raises Eyebrows with New Online Viral Videos

In a push to draw in new customers, online print services company, CheapClubFlyers.com has launched a set of new commercials highlighting what not to look for in a print company. These new commercials coincide with the launch of digital printing services and come as part of a new effort by the company to draw in a younger, more internet savvy demographic. Or as CEO/President of Catdi, Inc., parent company of CheapClubFlyers.com, Carlos De Santos explains, "these ads are targeted to customers that a have a sense of humor and are looking for great customer service."

As part of this effort to target more specific demographics, this new campaign has been designed to push the envelope. This in turn has lead to a series of web videos that are major departure from the industry norm. Many question whether or not the crude humor of the videos will work in attracting new customers. None-the-less, many in the industry are watching with interest on the success of these videos.

Going against the industry norm is nothing new for CheapClubFlyers.com and the company hopes to continue this trend with the new campaign. Founded in 2005, the company was started in a response to the lack of affordable printing options in the market. To fix this problem the company, based out of Houston, Texas, decided to start offering high quality affordable printing services online.

Demand for high quality, low price print services has been a boon for the CheapClubFlyers.com, making them the largest offset print company in the southwest. With the launch of this new advertising campaign the company hopes to continue to hold this position as largest offset print company by drawing in new and previously untapped demographics of customers.

This new series of commercials have been launched in a viral internet-based fashion due in part to the company’s mainly web based presence and also due in part to this want of engaging new demographics of customers. By highlighting what not to look for in a print company in the ads, CheapClubFlyers.com hopes to show how they differentiate themselves from others in the industry.

Featuring crude office humor, the commercials were produced by CheapClubFlyers.com in order to engage new customers through the use of comedy. "Getting just one person to laugh at the antics featured in the commercials would make for a successful campaign" according to CEO/President Carlos De Santos. The real hope though is that the one person who they got to laugh will then show the ads to friends who will then show it to their friends. And in this way spread the message and name of CheapClubFlyers.com.

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