interlinkONE, a provider of web-based marketing software solutions, today announced Chief Marketing Officer Jason Pinto will be presenting an educational session on integrating print, mobile, and social media on Tuesday, May 24, at the BlogWorld conference. BlogWorld brings together digital media enthusiasts to discuss content creation, distribution, and monetization of new media. The conference will be held May 24-26 at the Jacob Javits Convention Center in New York.
Pinto’s presentation will discuss the evolving roll of print in a digital world, specifically how organizations can increase effectiveness of printed materials through the use of Quick Response (QR) codes. QR codes make it possible for marketers and educators to reach the growing mobile audience through interactive printed materials. The session will cover:
- Tips for designing and developing QR codes
- How to integrate QR codes into a multi-channel marketing campaign and measure the results
- Case studies and best practices on QR codes to mobile-optimized websites
“I am looking forward to sharing my insights at BlogWorld, listening to other presenters and meeting enthusiasts in this exciting industry,” Pinto said. “The last few years have been tough on the print industry. However, with the growth in digital technology print does not have to be left behind. QR codes are a great opportunity for marketers to embrace integration.”