Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, has announced the appointment of Jeff Pritchett as Vice President, Finance, Strategy and Treasurer.
In this expanded role, Pritchett will support the company’s mission to drive strategic ventures and transactions that enable Vertis to enter new and extend existing markets, bring advanced technologies to its industry-leading clients and maximize value for its investors. Pritchett will lead Vertis’ strategy and M&A teams, collaborating with business leaders throughout the organization to ensure integral business initiatives, investments and operations are inline with the company’s long-term objectives and advance its position as a leading marketing communications company.
“Jeff has proven both at Vertis and in his prior roles at globally recognized companies that he is able to drive strategic and financial initiatives that will propel Vertis’ business strategy and position our company to maximize our future potential,” said Gerald Sokol, Jr., President and Chief Executive Officer, Interim, for Vertis Communications. “He has been a driving force behind Vertis’ successful recapitalization and ongoing operational revitalivation, and in doing so, has earned the respect of his colleagues, Vertis’ Board of Directors as well as our lenders and investors. I am confident that Vertis will benefit as he focuses on the strategic and operational aspects of our business to enhance growth.”
In his role as Treasurer for Vertis, Pritchett will continue advising on capital markets, liquidity and other treasury developments and initiatives. He will maintain leadership of the Investor Relations team, interfacing with financial advisors and partners to articulate the organization’s business goals and reinforcing enhancements to the multichannel approach in support of clients’ communications and marketing needs.
Pritchett joined Vertis in 2007 and most recently served as Vice President, Finance and Treasurer as well as CFO of Operations. Since joining the company, he has served as a senior advisor to management and the Board of Directors overseeing key Finance functions, including Treasury, Financial Planning and Analysis, Financial/Accounting Operations and Lender and Investor Relations. He also has overseen pivotal strategic initiatives such as the company’s successful merger and integration with American Color Graphics, as well as its significant recapitalization.
Prior to joining Vertis, Pritchett served in leadership roles at Delphi Corporation, Hewlett-Packard, and General Motors. He graduated with an MBA from Purdue University and BBA in Finance, magna cum laude, from Walsh College.
About Vertis Communications
Based in Baltimore, Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings— including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing — are used to deliver superior program performance that drives bottom-line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market.