HP Latex Ink Technologies Takes to the Road

HP has announced that the European Latex Applications tour has started to demonstrate the vast opportunities available to Print Service Providers (PSPs) using HP Latex printing technologies.

Central to the tour is a 16.5m-long customized truck and trailer, which will be on display at FESPA Digital – the first official stop on a road show that will subsequently visit various cities across Europe throughout 2011. Designed to inspire and show how incorporating HP Latex printers, inks and compatible HP substrates into their operations can deliver business enhancing opportunities to PSPs, the events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on a 152.4cm (60in) HP Designjet L25500 Printer.

The tour will focus on how users can expand their creative applications offering and undertake a host of innovative graphic arts projects by maximising the multi-substrate printing capability of latex printers. As well as the HP Designjet L25500, these also include the new HP Scitex LX820 and LX850 Printers.

Additionally, the road show will explain the environmental benefits offered by HP Latex printing solutions and how these technologies allow PSPs to limit the impact of their operations on the environment, while also fulfilling certain stipulations required by their own customers.

"Based on our successful latex demo days, our European latex applications tour will demonstrate how PSPs can produce a wide array of environmentally-responsible projects, while still achieving exceptionally good print quality at high production speeds," said Laura De La Pascua, marketing manager, HP Designjet Business, EMEA. "At each stop of the tour, attendees will be able to meet with HP specialists to discover how latex printing can help achieve high profit margins through streamlining workflows, reducing turnaround times and adding value to applications."

HP Latex Inks provide print durability and display permanence comparable to eco-solvent inks and low-solvent inks, and its water-based formulation helps reduce the impact of printing on the environment. From durable outdoor signage to odourless indoor displays, HP Latex Inks provide high productivity printing and broad media versatility across both coated and uncoated substrates.

Sessions will showcase the new market opportunities enabled by the versatility of latex ink including non-traditional signage applications, such as wallpaper; indoor decorative textiles, printing on uncoated fabrics and fine art canvas reproductions. Previously impossible applications, such as printing for enclosed spaces, for example lifts, or places were strict regulations are in place, like in hospitals and restaurants are also possible using HP Latex Ink printers.

HP is encouraging those interested in attending to register early to avoid disappointment. For the tour schedule and to register for a session please see www.latextour.com. HP's Latex Truck and Trailer will visit FESPA Digital, where it will be located outside Hall A4.