HP Presents New Solutions for PSPs at FESPA Digital

HP is presenting the latest additions to its latex printing technologies portfolio to boost productivity and expand application versatility for print service providers on its stand, Hall A4/Stand C40-C41 at FESPA Digital.


The HP Scitex LX850 Printer is now available and the HP Scitex LX820 Printer is expected to be available on June 1.

HP LX610 Latex Scitex Inks Offer Quality, Durability

Capable of producing eye-catching images with rich blacks and glossy results on banners and self-adhesive vinyl, the new HP LX610 Latex Scitex Inks continue to set the standard for high-quality sign and display output. The inks produce prints with display permanence and scratch, smudge and water resistance comparable to low-solvent inks. Plus, the new formulation offers improved water resistance on fabrics, further expanding high-value soft signage application capabilities.

“The advantage of being able to print on textiles with the HP LX610 Latex Scitex Inks is that, unlike dye sublimation, it’s just print and go,” said León Gateño, owner, Target Graphics, a Mexico City-based print service provider. “The upgrade process was very easy and we were printing right after the HP technician finished.”

Customers with HP Scitex LX600 or LX800 Printers can benefit from the new inks – as well as double-sided printing capabilities for blockout banners – by purchasing the HP Scitex LX610 Inks Upgrade Kit.

The HP Scitex LX610 Inks Upgrade Kit is available now and can be installed by an HP technician in one day.

Workflow solutions from HP and GMG Facilitate VDP, Color Management

HP SmartStream Designer is an easy-to-use application that generates variable data elements for marketing campaigns, such as images, text and colours, and is also a simple imposition tool for HP Scitex printers. The new HP SmartStream Designer Version 5.1 includes key improvements, such as HP Photo Enhancement to automatically improve variable images and the best fit feature, which optimises paper usage.

Designed for customers with complex requirements like multipress uniformity and colour standards, the GMG ColorServer Suite simplifies colour conversions between colour spaces using predefined HP Scitex printer settings for the HP Scitex FB7500, TJ8300 and TJ8500 Printers. GMG SmartProfiler software calibrates the output device and creates colour profiles for wide format printers. The GMG ColorServer Suite for HP Scitex printers is now available through GMG distributors and resellers.

In addition, HP’s Graphics Solution Business has extended its Print Care services to include the HP Scitex FB7500 and HP Scitex TJ Industrial products. HP Scitex Print Care is a set of tools and services that helps customers maintain uptime and smooth operations by anticipating technical issues, enabling remote diagnosis and providing performance information.