According to InfoTrends most recent market placement data, the United States and Western European markets for printers and multifunctional devices, which includes consumer, office, and production units, grew despite continued economic challenges. Total market placements in the United States rose 5.2 percent from 27.5 million units in 2009 to 28.9 million in 2010. Western Europe saw similar rates growing 4.1 percent from 26.3 million units in 2009 to 27.4 million units in 2010.
InfoTrends analysts Robert Palmer (U.S.) and Zac Butcher (Western Europe) caution, "Growth in 2010 should be viewed as a slight recovery from what has been two very difficult and challenging prior years. While we saw some recovery and increase in placements, the market is nowhere near its peak which we saw in 2007."
Much of the growth in 2010 can be attributed to the increase in placements of inkjet devices. Inkjet increased 3.8 percent in the United States and 2.7 percent in Western Europe, fueled by continued growth in the business inkjet segment. Sales of business inkjet devices rose 13.9% in the United States and 4.7 percent in Western Europe. Inkjet vendors continue to reposition their inkjet technology for business applications, and the number of new inkjet models aimed at SOHO, small business, or enterprise customers grew significantly in 2010.
InfoTrends' U.S. Single-Function Printer & MFP Market Placements & Western Europe Single Function Printer and MFP Market Placements reports provide placements of all printers and multifunctional products for 2010. The excel pivot tables provide the flexibility to view data by technology, paper size, ink type, speed range, color capability, as well as by environment. InfoTrends also provides a historical perspective by including year-over-year market share statistics. The historical view will help subscribers understand how the market has progressed in the past year as well as in comparison to pre-recession numbers.
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