Avery Dennison Graphics Solutions

Avery Launches CarWraps.Net to Connect Wrap Industry and Customers

Avery Dennison has launched CarWraps.net, a website that makes it convenient for small business owners and consumers to get information on branding or personalizing their car with vinyl graphic media. CarWraps.net also includes an easily searchable database so that individuals can locate a pre-screened and certified installer near them and request a quotation on a vehicle wrap.

"Many small- and medium-sized businesses are exploring the idea of having cut or printed graphics applied to their vehicles or fleets as an excellent way to gain exposure for their brands," said Kathleen Hall, North American vice president and general manager for Avery Dennison Graphics and Reflective Solutions. "Carwraps.net is designed to make this process straightforward and accessible for them as well as for consumers who want to customize their vehicles with their own style. Our website also helps them execute their ideas by providing easy access to qualified wrap installation professionals."

Full-service wrap companies and installers that have been certified by Avery Dennison or the Professional Decal Application Alliance (PDAA), an independent, industry-leading organization dedicated to raising the reliability and professionalism of the graphics installation industry, are listed on the website. Avery Dennison and PDAA Master Certified Installers are experienced with all types of graphic installations, including walls and flat surfaces, glass, curved surfaces, and complex curved surfaces including vehicle wraps.

To get listed on carwraps.net, installers must pass the Avery / Mutoh Car Wrap Training Certification exam that is given at a variety of locations throughout the United States this year. The Avery / Mutoh Car Wrap Training program is taught by Justin Pate, a world-recognized wrap installer. The course consists of two days of classroom and hands-on training followed by a certification exam on the third day. Installers will learn the techniques necessary to improve their application skills by increasing speed and quality.

CarWraps.net has exceptional search engine rankings. It is typically listed in the number one or two position for Google searches of "car wrap" or "car wraps," which are highly used search terms. The website complements the efforts of converters and wrap companies to promote themselves and creates a new lead generation tool for potential customers.

Avery MPI 1005 Supercast digital wrap films and DOL Series overlaminates are the combination of choice for both wrap shops and installers. Supercast films give installers an edge by conforming to compound curves, corrugations and rivets easily. In addition, the Easy Apply RS feature allows the film to slide across the substrate while being properly positioned and reduces the formation of air bubbles. Customers love the printability of the film, which makes brands and promotional messages stand out on the vehicle.

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