Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing, and interactive solutions to prominent brands across North America, has announced that Sunflower Farmers Market, a chain of “farm market” style natural grocery stores, named the company Agency of Record for branding of its private label products.
Under the new agreement, Vertis will help Sunflower Farmers Market develop a fresh, unified brand that embodies the essence of the Sunflower experience for its 600 new private label products. Through qualitative research, competitive analysis and its own proprietary Customer Focus Research, Vertis will capture consumer preferences and develop packaging concepts that tailor colors, imagery and designs that convey the brand’s natural attributes to its health-conscious customers looking for products that offer both quality and value.
“During a time of tremendous growth for Sunflower, we are very pleased that our partnership with Vertis Communications continues to move forward, allowing us to leverage proprietary consumer research, branding and packaging design expertise,” said Steve Black, Vice President of Marketing & I.T., Sunflower Farmers Market. “Through clear understanding of our customers and our brand’s personality, Vertis is improving connections with our shoppers and creating highly relevant communications, both in and out of store, which will effectively capture attention of Sunflower and our new private label brand.”
Vertis’ best-in-class digital workflow solutions will ensure the innovative package designs are produced consistently, efficiently and cost-effectively, enabling Sunflower to build brand equity and recognition. The company’s unique approach will help Sunflower stock its shelves more quickly with products that are consistent across packaging types, including foil, plastic and cardboard.
“We are committed to creating a brand presence that aligns with the supreme quality of products that savvy shoppers have come to expect from Sunflower,” said Gerald Sokol Jr., President and Chief Executive Officer, Interim, for Vertis Communications. “In addition to creating a compelling, consistent look and feel for advertising inserts and now private label packaging, Vertis also implements a seamless partnership of creative insight and print production knowledge that delivers better results and ROI for Sunflower as only we can.”
The new private label brand packaging is expected to begin hitting Sunflower Farmers Market stores in mid-summer.
About Sunflower Farmers Market
Sunflower Farmers Market is a rapidly growing chain of full-service grocery stores offering consumers the highest quality natural and organic products at the lowest possible price. The company, founded in 2002, is a pioneer in developing the emerging value segment of the natural and organic foods retailing industry. They have remained true to their motto “Serious Food…Silly Prices” since the market’s inception. The company has 34 retail stores located throughout Colorado, Arizona, New Mexico, Nevada, Utah, California and Texas. To learn more, visit www.sunflowermarkets.com.